Abstract: According to an example for virtual currency exchange management, a list of virtual currencies that can be exchanged between a first application and a second application is determined, and a virtual currency exchange rate between a first virtual currency in the first application and a second virtual currency in the second application is calculated. The user is authenticated to the first and second application, and in the event that authentication is successful, the first virtual currency associated with the user is decremented based on the exchange rate and the second virtual currency associated with the user is incremented based on the exchange rate. In some examples, a redeemable asset, digital currency, cryptocurrency, or combinations thereof may be exchanged for a virtual currency based on a calculated exchange rate.

Abstract: According to an example for providing dynamic content and pricing, pricing data for at least one item accessible in a software application is loaded, and current profile data for an active user of the software application and historical profile data for a group of users is loaded. A behavior metric is calculated for the active user based on the current profile data of the active user and the historical profile data of the group of users, and a price for the at least one item for the active user is calculated based on the behavior metric. In another example, an item to offer a user is determined based on localization data, and in another example, a combination or sequence of items to offer is determined.