Abstract: The present invention relates to an individualized short-range radio communication method applicable to communications which can include applications or programs and multimedia information, between: a central device (1, 101) suitable for detecting radio-frequency signals of different technologies and protocols, and for setting up bidirectional short-range radio communications using said technologies and protocols, surrounding devices (2, 102), suitable for bidirectionally communicating by means of a short-range technology and a protocol comprising: a.1) polling by means of the central device (1, 101) a surrounding area thereof, using a detection module dedicated for each technology and protocol, a.2) detecting and acquiring through the pick-up of at least one radio-frequency signal emitted by said surrounding devices (2, 102) a unique identifier of said surrounding devices (2, 102) and a.