Abstract: A mobile device is described for providing a personalized transactional benefit at a point of purchase. The mobile device includes a communications module that is configured to retrieve from a network personalized identification information associated with a consumer based on a personalized identifier uniquely associated with the consumer. The mobile device further includes a reader coupled to the communications module. The reader is configured to capture, at the point of purchase, an image representing a product identification indicia. The communications module accesses the network to identify the captured image and to retrieve from the network information associated with the captured image. Finally, the mobile device includes a visual output device coupled to the communications module.

Abstract: A mobile device is described for providing a personalized transactional benefit at a point of purchase. The mobile device includes a communications module that is configured to retrieve from a network personalized identification information associated with a consumer based on a personalized identifier uniquely associated with the consumer. The mobile device further includes a reader coupled to the communications module. The reader is configured to capture, at the point of purchase, an image representing a product identification indicia. The communications module accesses the network to identify the captured image and to retrieve from the network information associated with the captured image. Finally, the mobile device includes a visual output device coupled to the communications module.

Abstract: The present invention provides a system and method for interactively providing product and related information to a user based upon product identification information, such as a UPC code, and enabling the user to engage in various transactions related to the product. According to one aspect of the present invention, the system informs and educates the user about a particular product or service which the user is interested in and enables the user to efficiently purchase the product or service. The system is also configured to offer personalized transactional benefits to the user based on the amount and/or type of personal information that is provided by the user. According to one aspect, a mobile device with a camera can be used as the means for reading and processing product and service identifying indicia.