Abstract: A holding device (5) for a mobile device (6) in a motor vehicle, which holding device is arranged so as to be easily accessible by vehicle occupants in the region of an interior furnishing item such as a control panel, a center console or the like in the passenger compartment (1) of the motor vehicle and includes a visible receiving element (7) for the mobile device, wherein the receiving element, by means of an insertion opening (8), surrounds a relatively slim housing body of the mobile device. To optimize the holding device, the receiving element has an insertion plate (11) which contains an orifice (34) of the insertion opening and can be inserted into an opening of the interior furnishing item.