Abstract: The present disclosure relates to analysis of content to determine an equity index of a brand by building a data record by procuring input data from at least one platform; enriching the data record to remove noise from the input data to obtain an enriched data record; classifying the enriched data record into at least one category of one or more categories to obtain a classified data record; determining a sentiment ratio for the classified data record; determining an engagement metrics for the brand; and determining the equity index for the brand based on the at least one category and the sentiment ratio, the sentiment ratio and one or more variables.