Abstract: A web-page or customer interface, that enables a business to increase their customer satisfaction levels, etc. based on the business' improved capability to predict the wants and needs of their customers as a result of it using such an interface to assess the personalities of their customers, includes: (a) personality traits (b) images, including animated, to which are assigned ranked personality traits based on the psychological content of the respective images, (c) an image viewer adapted to present to a customer these images so as to identify with which of these images the customer elects to be associated, (d) personality types into which a customer is categorized, and wherein each of these personality types is differentiated by the specific set of personality traits associated with it, and (e) an algorithm adapted to categorize one into a personality types.