Abstract: A performance grader tool for performing evaluation of an advertising campaign is provided that includes a reporting module that receives campaign data associated with the advertising campaign and performs one or more selective metric-base analysis on the campaign data and produces metric-based data used in evaluating the advertising campaign. The reporting module selectively displays the metric-based data in a plurality of reporting formats to the user.

Abstract: Methods and systems disclosed herein relate to keyword discovery tools for populating a private keyword database. Keyword discovery relates to continuously and automatically in incrementing a working keyword data set for new periods of time based on retrieval of at least one of new traffic-generating keywords and new suggested keywords. Related user interfaces, applications, and computer program products are disclosed.

Abstract: Methods and systems disclosed herein relate to a private keyword database and method of generating the database, such as compilation, manipulation, segmentation, analysis, and leveraging, to enable search engine optimization and marketing tools. The private keyword database may include search marketing data, such as keywords, a character string, a phrase, a slogan, an idiom, a string of characters of alpha-numeric codes, and the like, which may be aggregated from any number of public and proprietary data sources. Related user interfaces, applications, and computer program products are disclosed.

Abstract: Natural-language sentences are represented in accordance with a con-strained grammar and vocabulary structured to permit direct substitution of linguistic units in one language for corresponding linguistic units in another language. The vocabulary may be represented in a series of physically or logically distinct databases, each containing entries representing a form class as defined in the grammar. Translation involves direct lookup between the entries of a reference sentence and the corresponding entries in one or more target languages.

Abstract: To facilitate accurate document searching, electronically accessible documents are provided with abstracts written in a highly constrained artificial grammar. The artificial grammar is capable of expressing the thoughts and information ordinarily conveyed in a natural grammar, but in a structured format that restricts the number of possible alternative meanings. Accordingly, while the grammar is clear in the sense of being easily understood by native speakers of the vocabulary and complex in its ability to express sophisticated concepts, sentences are derived from an organized vocabulary according to fixed rules. A query, preferably formulated in accordance with these rules, is employed by a search engine in the usual fashion. Due to the highly constrained meaning of the search query, and the likelihood that relevant documents have similar or matching abstracts in their headers, keyword searches are likely to identify the most relevant documents.