Abstract: A display and storage stand for floor coverings is disclosed as including an upright standard upon which a display and storage assembly is rotatably mounted. The assembly includes a first or bottom support disc for receiving the bottom edge of the rolled floor coverings, to be stored and displayed, a spacing disc supported above the first support disc and having first and second notches therein disposed about the periphery thereof. The set of first notches are of a configuration to receive a single rolled covering, whereas the second notches are of sufficient size and of such configuration to receive at least two rolls of the floor covering. The standard includes leg portions for supporting an upright, vertically disposed portion about which the display and storage assembly is rotatably mounted. Suitable bearings are disposed upon the upper surface of the leg portions whereby the first support disc may readily slide thereover to permit the rotation of the display and storage assembly.