Abstract: A match book type assembly including two side flaps movably interconnected to one another by a base portion wherein the outer surfaces of both side flaps are dimensioned and structured to respectively include a decorative photograph and advertising or like indicia thereon and further wherein the base portion is disposed and configured to maintain the assembly in an upright orientation for viewing of the photograph and advertising most efficiently when the assembly is in a closed, protective position relative to a plurality of items such as matches or sticks of chewing gum fastened to the housing and disposed within it.