Abstract: A support stand assembly mountable to a carrying case for sports, music, and recreational equipment is provided and includes support structure, rack structure and a linkage assembly interconnecting the support and rack structure. The linkage assembly is operable for causing coordinated synchronous movement of the support and rack structure between a stowed and extended position. In the stowed position, the support and rack structure assume a compact retracted position so as not to significantly protrude outwardly from the carrying case. In the extended position, the support structure supports the case in a generally upright position. In the extended position, the rack structure is extended to receive and support at least one elongated item of equipment, such as a cue stick, in a generally upright position.