Abstract: A system and method for directing consumer traffic over the Internet properties of affiliated content providers and vendors increases traffic over affiliated sites by embedding a foreign object within those properties, and encouraging consumers to search for that object. Consumers register with the marketing solutions provider in order to become eligible to participate in the object search game. Content providers and vendors also register in order to become part of the said system that directs consumers to various Internet properties. Such an affiliate has their account credited once a consumer has been successfully directed to that affiliated property. The consumer has his or her account credited after successfully finding the object resident on that affiliate's property.