Abstract: A computer system and method for operating a computer system to confer a benefit to a third party recipient from the sale of leads. Receiving a lead entry from the lead contributor, the lead entry having a lead description describing a desired good or service. Transmitting an alert of the lead to potential providers inviting the potential providers to buy a share in the lead. Upon receiving a lead purchase request from the requesting potential provider including a payment for the lead, processing the lead purchase request including crediting an account of a third party recipient with a portion of the payment.