Abstract: Apparatuses, methods, program products, and systems are disclosed for machine learning based user targeting. An apparatus includes one or more memory devices in communication with one or more processing devices. An apparatus includes a subject module that receives subject data associated with a subject. Subject data includes data that describes a subject. An apparatus includes an affinity module that determines, using a machine learning model, an affinity level of each of one or more entities in relation to a subject. Subject data is provided as input to a machine learning model. An apparatus includes a campaign module that generates one or more promotional campaign strategies for a subject based at least in part on an affinity level of each of one or more entities in relation to a subject. One or more promotional campaign strategies target a subject to one or more entities.

Abstract: Apparatuses, methods, program products, and systems are disclosed for machine learning based user targeting. An apparatus includes one or more memory devices in communication with one or more processing devices. An apparatus includes a subject module that receives subject data associated with a subject. Subject data includes data that describes a subject. An apparatus includes an affinity module that determines, using a machine learning model, an affinity level of each of one or more entities in relation to a subject. Subject data is provided as input to a machine learning model. An apparatus includes a campaign module that generates one or more promotional campaign strategies for a subject based at least in part on an affinity level of each of one or more entities in relation to a subject. One or more promotional campaign strategies target a subject to one or more entities.

Abstract: Apparatuses, methods, program products, and systems are disclosed for machine learning based user targeting. An apparatus includes one or more memory devices in communication with one or more processing devices. An apparatus includes a subject module that receives subject data associated with a subject. Subject data includes data that describes a subject. An apparatus includes an affinity module that determines, using a machine learning model, an affinity level of each of one or more entities in relation to a subject. Subject data is provided as input to a machine learning model. An apparatus includes a campaign module that generates one or more promotional campaign strategies for a subject based at least in part on an affinity level of each of one or more entities in relation to a subject. One or more promotional campaign strategies target a subject to one or more entities.