Abstract: A one-way recessed directional rumble strip system for controlling both direction and speed of traffic is described. The recessed directional rumble strip system includes a plurality of recessed directional rumble strips having a descending surface and a rumble face. Vehicles approaching the recessed directional rumble strip from a correct direction of travel are allowed to pass over the recessed directional rumble strip with little or no effect on the vehicle. Vehicles attempting to pass from the wrong direction will engage the features of the recessed directional rumble strip. This will affect an operating condition of the vehicle to change such as to cause a tactile and audible sensation to the driver. Indicia may be provided on the steep face to warn drivers that they are traveling in the wrong direction.