Abstract: A watch with a liquid crystal display with the display and the device for controlling the display being formed as two separate pieces so that the display can be inserted through a front side of the watch case body and the control device, such as a printed circuit board, can be inserted through a back side of the watch case body. The liquid crystal display may include a partially reflective sheet in order to provide greater contrast and/or aesthetic appeal. Also, a method for assembling a watch wherein a liquid crystal display is inserted through the front side of the watch case body. This watch and related assembly method can allow a larger size display relative to the size of the watch case body.