Abstract: A computerized system and method of providing targeting metrics is provided in which a computer performs the steps of: providing a plurality of assigned groups; receiving information sufficient to categorize a plurality of individuals into the plurality of assigned groups; and receiving demographic, social, interest and behavioral information regarding the plurality of individuals. The computer analyzes the demographic, social, interest and behavioral information about the individuals in each of the plurality of assigned groups, and for each assigned group, extracts from the demographic, social, interest, and behavioral information common traits and behaviors of the individuals in said each assigned group. For each group, the computer determines targeting metrics based on the common traits and behaviors identified for said each assigned group.