Abstract: Systems, devices, and methods are disclosed for predicting potential effectiveness of query-triggered internet advertisements received from different web page publishers using a deep learning neural network language model for clustering queries, and for automatically adjusting bids for advertisements by advertisers based on the predicted potential effectiveness. Using query-clusters rather than queries for adjusting bids for advertisements allows for more accurate and more consistent bidding strategy despite of sparsity in historical advertisement performance data, higher return on investments for the advertisers, and higher revenue for the publishers of the advertisements.

Abstract: Systems, devices, and methods are disclosed for predicting a dynamic floor price for increasing cleared revenue cleared after a winning bid is determined in an online bid auction. The dynamic floor price is predicted from a cascading classifier strategy implemented through a series of cascading machine learning based classifier models that have been trained.

Abstract: A system and method enable exploration of cold ads in an online information system. Cold ads are ads that are new to the system and do not yet have reliable click through rate (CTR) estimates or click probabilities. The method and system selectively boost the click probabilities of cold ads to increase their likelihood of participating in and winning an auction so that the cold ad get more impressions, but without adversely affecting revenue in a production environment when cold ads are introduced.

Abstract: To maximize the accuracy and efficiency of predicting users that will enjoy targeted content, a proposed content selection solution looks to combine a first strategy of utilizing selection rules with a second strategy of utilizing machine based learning models. By combining the selection rules-based approach and the machine learning model-based approach, the proposed content selection solution is able to consider and recommend a wider range of users for each available content.

Abstract: The technologies described herein identify multiple electronic devices belonging to the same group. A computer system receives, from network accessing applications of a plurality of electronic devices, internet protocol (IP) trajectory information about the network accessing applications via a network. The IP trajectory information includes a user identifier, a list of IP addresses associated with each of the network accessing applications, and timestamps specifying times each of the network accessing applications accesses the network. The computer system identifies and removes commercial IP addresses from the list of IP addresses, analyzes IP trajectory information to retrieve a most commonly used IP address for each of the network accessing applications during a certain period, and determines that different network accessing applications belong to the same group if the most commonly used IP addresses for the different network accessing applications are the same.

Abstract: Methods and systems for processing viewability metrics are provided. A method includes receiving, by a processor of an online advertising platform, online advertisement viewability metrics collected by a system of an online content publisher. The online advertisement viewability metrics indicate whether a user of a user device viewed an online advertisement provided to the user device. The method further includes dividing, by the processor of the online advertising platform, the received online advertisement viewability metrics into a first online advertisement viewability metric set and a second online advertisement viewability metric set. The method further includes providing, by the processor of the online advertising platform, the first online advertisement viewability metric set to a system of a third-party analytics provider.

Abstract: Communication accounts may contain information such as account holder names, contact lists, and communication logs. Such information may be processed for generating features that may be used as corpus for a machine learning algorithm for developing classifiers of names. Specifically, names and contact names of the accounts may be arranged in to a document according to the manner in which account holders communicate with the contacts. The document may be used for generating word embedding of the names. Names prelabeled with ethnicity together with their word embedding may be used as training data for developing ethnicity classifiers based on machine learning algorithms.

Abstract: Methods and systems to monitor viewable impressions of online advertisements are provided. A method includes receiving a request to provide an online advertisement for display on a user device. The method further includes providing an online advertisement viewability rules array to an online content publisher system in response to receiving the request. The online advertisement viewability rules array includes a plurality of rules, each rule of the plurality of rules including a definition of when a viewable impression of an online advertisement occurs on a user device. The method further includes receiving, through operation of the online content publisher system, data indicating a viewable impression of the online advertisement has occurred on the user device. The data is generated in response to a determination a viewable impression of the online advertisement has occurred on the user device according to at least one rule of the online advertisement viewability rules array.

Abstract: A system for generating an advertisement is provided. The system may receive an advertisement request from a client device and select an advertisement from a database in response to the advertisement request. The system may identify an advertiser web server associated with the advertisement, for example a landing page. The system may retrieve a picture from the advertiser web server and integrate the picture with the advertisement to generate an enhanced advertisement. The system may serve the enhanced advertisement to the client device.

Abstract: Systems, devices, and methods generate a more accurate search advertising auction that considers heterogeneous attributes of advertisements for inclusions into an available advertisement space. Each advertisement considered for inclusion into the available advertisement space may be further analyzed to generate a truthful estimated price for reference during an online bidding for the advertisement space.

Abstract: An electronic system may be configured receive a set of location-based events and form the location-based events into a plurality of groups. The location-based events identify user devices that transmitted messages over the network and physical locations of the user devices when the messages were generated. The groups may be formed based on the physical locations and the number of groups to be formed. In some embodiments, the system may use k-means clustering to form the groups. The system may analyze the groups to determine a home location of at least some of the user devices identified in the set.

Abstract: A system and method generates and recommends a short and pleasant path between a source s and destination d in a geo-location such as a city or city center. The routes are not only short but emotionally pleasant, offering an engaging user experience, going beyond just showing paths on a map.

Abstract: A system and method for ranking query-advertisement combinations is disclosed. Embodiments use an online component to enhance and rank query ad combinations. The query ad combination is then reranked with a trained factorization machine. The subsequent list of ranked query-ad combinations is then output. The output may be to an auction for determine ad-query combinations having the greatest expected revenue.

Abstract: Described herein are systems and methods for matching clicks of links on a webpage with page views by a user. The method may comprise identifying a link on a webpage requested by a client device, generating a link identifier for the link and attaching the link identifier to the link. Upon receiving a request for data associated with the link, the link identifier is stored in a log file.

Abstract: A system for generating a cluster profile is provided. The system may include a server and a database. The server may be configured to receive event information from a plurality of consumer devices. The database may store a plurality of member profiles. The server may be configured to retrieve the member profiles from the database and may determine a subset of member profiles to associate with a cluster; the server may calculate an intersection of the facts from the subset of member profiles and may generate a cluster profile based on the intersection of the facts from the subset of member profiles.

Abstract: A system for targeting advertising can include a communications interface and a processor. The communications interface can receive data associated with times of use of applications. The processor can be communicatively coupled to the communications interface and can categorize the applications by genres. The categorization is within a time of use group and is based on at least part of the retrieved data. The processor can also determine priority values associated with the genres based on levels of use of the applications during a period of time associated with the time of use group. The processor can also identify a current time and determine an advertisement according to at least one genre of the genres. The at least one genre can be associated with a highest priority value of the determined priority values. The period associated with the time of use group can correspond to the identified current time.

Abstract: Systems and methods for domain classification in natural language processing based on domains are disclosed. The method includes generating a trigram corpus for the purpose of classification based on a trigram analysis of a domain model containing a hierarchical ontology and semantic construction that maps patterns of semantic tokens to syntactic patterns. An input string is parsed within each domain, tokenized in each domain. The resulting trigrams for the input text in each domain are looked up in the corresponding trigram corpus to determine the relevancy of each domain to the input text. The input string is thus classified based on the relevancy determination. The systems and methods avoids having to rely on existing annotated domain corpora for classification and allows for fast regeneration of the classifier when domain models are under frequent update and development.

Abstract: An electronic system may be configured to determine if a first-type device ID and a second-type device ID both identify a same device. To do so, the electronic system may preliminarily group a particular first-type ID with a particular second-type ID based on matching time slots and network addresses. Individual scores for each of the preliminary groups may be determined based on cardinalities associated with the time slots. Combined scores may then be determined for groups having the same first-type device ID and second-type device ID. A final analysis may be performed to confirm, with a sufficient level of confidence, whether first-type device IDs and second-type device IDs included in the preliminary groups identify the same device.

Abstract: In one embodiment, a set of tags associated with a media item may be ascertained. One or more of a plurality of individuals may be identified based, at least in part, upon the set of tags associated with the media item and a plurality of sets of sharing preferences, each one of the plurality of sets of sharing preferences being associated with a corresponding one of the plurality of individuals and indicating tags for which media items are to be automatically shared with the corresponding one of the plurality of individuals. Information pertaining to the media item may be shared with the identified individuals.

Abstract: Methods and systems for providing content on a webpage includes rendering a webpage having a plurality of page areas. Each of the plurality of page areas is associated with an entity having display content. Selection of one of the plurality of page areas is detected. The selection causes a landing page to be rendered in place of the webpage. A return to the webpage from the landing page is detected. In response to the return, the selected page area of the webpage is modified to include at least one additional entity having associated display content.