Patents Assigned to Yahoo!
  • Patent number: 11756072
    Abstract: Systems and methods are provided for determining a quantity of network location visitors that are likely generated or encouraged by specific offline events. A corresponding number of leads may then be attributed to and associated with those specific events. Ongoing conversion activity of those visitors may be tracked and associated with the offline events. Conversions of those visitors may be attributed entirely or partially to one or more specific offline events. The effectiveness of each offline may then be evaluated based on aggregate lead and conversion information.
    Type: Grant
    Filed: October 20, 2021
    Date of Patent: September 12, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Armen Avedissian, Nathan Janos
  • Patent number: 11755995
    Abstract: Systems and methods to host a social network locally on a user's computing device using social data at the user device. In one embodiment, a method includes maintaining, on a local computing device of a user, social data regarding social relationships of the user in order to support a social network of the user; and hosting, via the local computing device, the social network.
    Type: Grant
    Filed: July 27, 2017
    Date of Patent: September 12, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Frank J. Cort, Brian Hein, Jon New
  • Patent number: 11749270
    Abstract: An output apparatus according to the present application includes an estimation unit, a decision unit, and an output unit. The estimation unit estimates an emotion of a user from detection information detected by a predetermined detection device. The decision unit decides information to be changed on the basis of the estimated emotion of the user. The output unit outputs information for changing the information to be changed.
    Type: Grant
    Filed: March 10, 2021
    Date of Patent: September 5, 2023
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Kota Tsubouchi, Teruhiko Teraoka, Hidehito Gomi, Junichi Sato
  • Patent number: 11748401
    Abstract: A method of generating congruous metadata is provided. The method includes receiving a similarity measure between at least two multimedia objects. Each multimedia object has associated metadata. If the at least two multimedia objects are similar based on the similarity measure and a similarity threshold, the associated metadata of each of the multimedia objects are compared. Then, based on the comparison of the associated metadata of each of the at least two multimedia objects, the method further includes generating congruous metadata. Metadata may be tags, for example.
    Type: Grant
    Filed: February 21, 2019
    Date of Patent: September 5, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Malcolm Slaney, Kilian Weinberger
  • Patent number: 11748772
    Abstract: A method includes executing operations to generate a first enhancement function based on a parent-child link in a content hierarchy including a link between a parent node in a first level of the content hierarchy to a child node in a second level of the content hierarchy below the first level. A second enhancement function is generated based on a sibling link in the content hierarchy including a link between a sibling node in a third level of the content hierarchy and a sibling node in the third level of the content hierarchy sharing a common parent node with the first sibling node in a fourth level of the content hierarchy above the third level. A user content consumption metric is generated based on the first and second enhancement functions. A content list including a set of candidate content items ranked based on the user content consumption metric is generated.
    Type: Grant
    Filed: February 11, 2021
    Date of Patent: September 5, 2023
    Assignee: Yahoo Assets LLC
    Inventors: Suleyman Cetintas, Pengyang Wang
  • Patent number: 11741506
    Abstract: A method of providing targeted content across user channels includes receiving a plurality of device activity events on a user device, storing the received plurality of device activity events, creating an audience population based on the stored device activity events, determining links for additional secondary user devices based on the user device, creating a cross-channel advertising campaign targeting the determined audience population, and running the cross-channel advertising campaign based on the device activity and the determined additional secondary user devices.
    Type: Grant
    Filed: February 9, 2022
    Date of Patent: August 29, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Eliot L. Pearson, Elena Hearty, Jay Crystal, Douglas Weltman, Marcy Stone
  • Patent number: 11735226
    Abstract: Disclosed are systems and methods for rendering augmented videos on mobile devices and computing environment with limited computational resources. The disclosed systems and methods provide a novel framework for performing automatic detection of surfaces in video frames resulting in the creation of a seamless in-video augmentation object experience for viewing users. The disclosed framework operates by leveraging available surfaces in digital content to show augmentation objects in compliance with various pre-established contextual and technical constraints. The disclosed framework evidences a streamlined, automatic and computationally efficient process(es) that modifies digital content at the surface level within the frames of the digital content based on the contextual and technical constraints, and the computational resources of the device augmented digital content is rendered on.
    Type: Grant
    Filed: December 31, 2020
    Date of Patent: August 22, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Christopher Drury, Mike Cornell, Stephen Hodnicki, Benjamin Su, Kaypree Hodges, Raquel Rahmey
  • Patent number: 11726958
    Abstract: The present teaching generally relates to detecting providing pre-validated data buckets for online experiments. In a non-limiting embodiment, user activity data representing user activity for a first plurality of user identifiers may be obtained. A first set of values and a second values, representing first and second user engagement parameters, respectively, may be generated for each user identifier based on the user activity data. A first ranking and a second ranking may be determined for the first and second sets, respectively. A first exclusion range including a first number of values to be removed from the first and second sets may be determined. A homogenous value set may be generated by removing the first number of values from the first and second sets, where each value from the homogenous value set corresponds to a user identifier available to be placed in a data bucket for an online experiment.
    Type: Grant
    Filed: September 3, 2021
    Date of Patent: August 15, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Russell Chen, Miao Chen, Don Matheson, Mahendrasinh Ramsinh Jadav
  • Patent number: 11729191
    Abstract: One or more computing devices, systems, and/or methods for assessing riskiness of a domain are provided. For example, a content request is received from a content provider service that hosts a website associated with a domain. The content request is evaluated to identify request features. Feature scores are assigned to the request features using labeled feature data. The feature scores are aggregated to generate a content request risk score corresponding to a riskiness of the content request corresponding to fraud, such as domain spoofing. The content request risk score along with other content request risk scores of content requests associated with the content provider service are aggregated to create a content provider risk score corresponding to a riskiness of the content provider service, such as a risk of the domain being fraudulent. The content provider risk score is used to either block or process the content request.
    Type: Grant
    Filed: July 21, 2020
    Date of Patent: August 15, 2023
    Assignee: Yahoo Assets LLC
    Inventors: Liang Wang, Xianen Qiu, Liang Peng, Jianlong Zhang
  • Patent number: 11729285
    Abstract: Systems and methods are disclosed for associating a plurality of Internet-enabled devices with a common user profile for targeting Internet content or advertising. One method includes: receiving, from a plurality of Internet-enabled devices, a plurality of requests for electronic content or advertising; extracting, from each of the plurality of requests, a source IP address and a unique identifier associated with the respective Internet-enabled device; for each source IP address for which requests were received over a predetermined time period from a number of Internet-enabled devices below a threshold number of devices, identifying each possible pair of devices from which requests were received; and for each possible pair of devices, calculating a probability that the pair of devices are owned or operated by a common user.
    Type: Grant
    Filed: December 21, 2021
    Date of Patent: August 15, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Nicholas P. Miller, Simon D. Edwards, Alan J. Milford, Denys P. Kim, Bart W. R. Schelfhout
  • Patent number: 11729575
    Abstract: A boarding intention determination device according to the present application includes an acquisition unit and a determination unit. The acquisition unit acquires a positional relationship between boarding position information representing a boarding spot for boarding a mobile object and user position information representing a current position of a user. The determination unit determines whether the user has an intention to board the mobile object based on the positional relationship that is acquired by the acquisition unit and behavior information representing behaviors of the user.
    Type: Grant
    Filed: September 10, 2018
    Date of Patent: August 15, 2023
    Assignee: YAHOO JAPAN CORPORATION
    Inventors: Ikuo Kitagishi, Taro Watanabe
  • Patent number: 11727706
    Abstract: Disclosed are systems and methods for extracting content based on image analysis. A method may include receiving content including at least an image depicting a coupon; converting the received content into a larger image including the image depicting the coupon; determining, utilizing one or more neural networks, the image depicting the coupon within the larger image, wherein determining the image depicting the coupon comprises: segmenting a foreground bounding box including the image depicting the coupon from background image portions of the image; cropping the larger image based on the bounding box, wherein the cropped image consists of the image depicting the coupon; determining text included in the cropped image; and extracting information included in the coupon based on the determined text.
    Type: Grant
    Filed: October 28, 2021
    Date of Patent: August 15, 2023
    Assignee: Yahoo Assetts LLC
    Inventors: Umang Patel, Sridharan Palaniappan, Rofaida Abdelaal, Chun-Han Yao
  • Patent number: 11722846
    Abstract: Improved systems and methods for enhancing the performance of network based computerized content rendering and hosting and providing of devices, systems and/or platforms by modifying the capabilities and providing non-native functionality to such devices, systems and/or platforms through a novel and improved application, networked based enforcement of geographical compliance, data processing and networking framework.
    Type: Grant
    Filed: July 16, 2021
    Date of Patent: August 8, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Venkatesh Dharmar, Edward Joseph Campbell, Daniel Haight
  • Patent number: 11722596
    Abstract: Method and system for group communication across electronic mail users and feature phone users. A method for receiving electronic mails on a feature phone includes receiving a text message on the feature phone in response to a first electronic mail. The method also includes calling a telephonic number embedded in the text message to listen to an audio clip of the first electronic mail and providing a voice input as a response to the first electronic mail. The system includes a feature phone that receives a plurality of electronic mails. The system also includes one or more electronic devices, and a communication interface in electronic communication with the feature phone and the one or more electronic devices. The system further includes a memory that stores instructions, and a processor responsive to the instructions to receive a text message in response to an electronic mail transmitted by an electronic mail user.
    Type: Grant
    Filed: February 27, 2019
    Date of Patent: August 8, 2023
    Assignee: YAHOO ASSETS LLC
    Inventors: Anshuman Kumar, Rajiv Srivatsa, Sandeep Datar
  • Patent number: 11720928
    Abstract: One or more computing devices, systems, and/or methods for isolated budget utilization are provided. A first budget pacing component is assigned to control bidding by a first content serving component for a set of content items. A second budget pacing component is assigned to control bidding by a second content serving component for the set of content items. The first budget pacing component controls the bidding by the first content serving component according to a first portion of a content item budget based upon a traffic share of the first content serving component. The second budget pacing component controls the bidding by the second content serving component according to a second portion of the content item budget based upon a traffic share of the second content serving component.
    Type: Grant
    Filed: May 16, 2019
    Date of Patent: August 8, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Yair Koren, Abraham Shahar, Tal Cohen, Michal Aharon, Assaf Singer
  • Patent number: 11715133
    Abstract: Systems, apparatuses, and methods are provided for determining a bid value for placing an advertisement onto advertising space available through an electronic marketplace. A method is used for calculating the option value of maintaining the advertisement in the advertising space during one or more periods of time. The option value may be based on expected profits and the estimated future value of maintaining the advertisement. The option value may then be used to calculate the bid price for placing the advertisement.
    Type: Grant
    Filed: October 21, 2013
    Date of Patent: August 1, 2023
    Assignee: YAHOO AD TECH LLC
    Inventors: Michael J. Grebeck, Ali Nasiri Amini, Aaron E. Flores, Jose Carlos Garcia Franco, Hans Marius Holtan, Robert Alden Luenberger
  • Patent number: 11715131
    Abstract: Methods are disclosed for providing an ad-supported mobile data plan, where ad display may be tied to data usage levels and user input. A method includes receiving, using at least one processor, user interaction with advertisement content displayed on a device; retrieving, using the at least one processor, a data usage limit associated with the device; and causing a change in the data usage limit based on the user interaction with the advertisement content displayed on the device.
    Type: Grant
    Filed: August 13, 2021
    Date of Patent: August 1, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Jeffrey B. Katz, Chad Gallagher, Lucas J. Matyja
  • Patent number: 11714862
    Abstract: Systems and methods are provided for improved web searching. In one implementation, suggested search queries am provided based on previous search queries and click data. A weighted bi-partite graph or index may be used to identify related search queries based on overlapping clicked URLs. According to a method, query-click log data of a search engine is processed to generate sets of suggested search queries, data corresponding to each suggested search query, and a set of clicked URLs related to each suggested search query. Additionally, or independently, methods may be provided for contextually correcting spelling errors within sets of suggested search queries using a contextual algorithm, and/or identifying and discarding sets of suggested search queries and URLs that lead to restricted material, such as restricted content and related URLs.
    Type: Grant
    Filed: February 12, 2021
    Date of Patent: August 1, 2023
    Assignee: Yahoo Assets LLC
    Inventors: Sean Christopher Timm, Sudhir Achuthan
  • Patent number: 11714522
    Abstract: One or more computing devices, systems, and/or methods for controlling a graphical user interface using a presentation of messages based upon predicted interactions with the messages are provided. For example, a plurality of messages associated with the messaging account may be received. Interactions with the plurality of messages may be tracked to generate sets of message interactions. The plurality of messages may be analyzed to identify sets of attributes. An expected action model may be generated based upon the sets of message interactions and the sets of attributes. A set of messages associated with the messaging account may be analyzed based upon the expected action model to predict one or more interactions corresponding to one or more potential presentations of the set of messages. A presentation may be selected from the one or more potential presentations. A graphical user interface may be controlled using the presentation.
    Type: Grant
    Filed: December 8, 2017
    Date of Patent: August 1, 2023
    Assignee: Yahoo Assets LLC
    Inventors: Mohit Goenka, Nikita Varma, Ashish Khushal Dharamshi
  • Patent number: 11714817
    Abstract: The present disclosure relates to systems and methods customizing electronic communications. A future event associated with a first user may be determined, and a second user that is associated with the first user may be identified. A plurality of communications involving the first user and the second user may be analyzed. A selection rule may be applied based on the analyzed plurality of communications, the selection rule identifying content from the database. Content from the database may be selected based on the application of the selection rule. An electronic message may be provided to the first user identifying the future event, and the selected content may be provided to the first user.
    Type: Grant
    Filed: August 6, 2021
    Date of Patent: August 1, 2023
    Assignee: Yahoo Ad Tech LLC
    Inventors: Marcel Becker, Seth Halvaksz, William G. Wetherell, Alan Eyzaguirre