Abstract: Systems and methods of the present disclosure provide enhanced social networking to users of remote computing devices. Various embodiments disclosed herein help enable users to interact with other participants in real-time and in relation to experiencing live or recorded media content. A method according to one embodiment of the present disclosure includes detecting, by a computing device, media presented via a user interface of the computing device. In response to detecting the presentation of the media, the computing device identifies an entity associated with the media being presented, retrieves information that is related to both the entity and the presented media, and displays the retrieved information via the user interface.

Abstract: Systems and methods are provided to provide enhanced social networking to users of remote computing devices. Users of the disclosed system are able to interact with other participants in real-time and in relation to experiencing live or recorded media content. The system receives audio data that is captured by the user's device, wherein the audio data includes a processed or unprocessed audio sample of the media content being viewed by the user. The audio sample is compared to a database containing audio samples from a number of media programs to determine whether a match exists. If a match is found, the system determines other participants who are, at the same time, viewing the matched media program and establishes a connection between each of them. The connection enables participants to exchange real-time messages, participate in polls, and receive offers.