Abstract: Provided are systems and methods for personalizing website content configured for delivery to a user. An exemplary system includes a graph database for storage of data (i) representative of the user's interaction with existing content presented on the website and (ii) indicative of content entities of interest to the user, the data being stored as nodes. Also included are one or more personalization engines configured to analyze relations between one or more pairs of the nodes, each analyzed relation creating a respective link, and a structure of each of the links being a function of the user's interaction with the existing content. The one or more processors are configured to personalize new content for presentation to the user and a portion of the new content is (i) derived from one of the respective links and (ii) delivered to the user in near-real time when a type of the first link is within a first category.

Abstract: Provided are systems for an interface control device for a computer system configured to provide personalized website content to a user. The computer system includes a database for storage of data representative of the user's interaction with existing content presented on the website and one or more personalization engines configured to (i) analyze relations between portions of the stored data and (ii) personalize segments of new content based upon the analysis, each segment corresponding to a respective one of the portions. The personalized segments represent a plurality new content categories for presentation to the user via the website. The interface control device includes a graphical user interface (GUI) configured to allow the user to control presentation of the new content and an adjuster permitting the user to control presentation of selective ones of the personalized segments between a range of values.