Patents Assigned to YIELD SOFTWARE, INC.
  • Method and System for Negative Keyword Recommendations
    Publication number: 20100185661
    Abstract: Effectiveness of search terms is determined. The search terms are classified to include effective search terms and ineffective search terms. An exclusion keyword list based on ineffective search terms is created. The ineffective search terms that conflict with the effective search terms are removed from the exclusion keyword list. Negative keywords are determined.
    Type: Application
    Filed: October 12, 2009
    Publication date: July 22, 2010
    Applicant: YIELD SOFTWARE, INC.
    Inventors: Matthew Scott MALDEN, John Ludwig COKER
  • Method and System for Negative Keyword Recommendations
    Publication number: 20100169356
    Abstract: Effectiveness of keywords is determined. The keywords are classified to include effective keywords and ineffective keywords. An exclusion keyword list based on ineffective keywords is created. The ineffective keywords that conflict with the effective keywords are removed from the exclusion keyword list. Negative keywords are determined.
    Type: Application
    Filed: March 30, 2009
    Publication date: July 1, 2010
    Applicant: YIELD SOFTWARE, INC.
    Inventors: Matthew Scott Malden, John Ludwig Coker
  • Method and System for Negative Keyword Recommendations
    Publication number: 20100169312
    Abstract: Effectiveness of keywords is determined. The keywords are classified to include effective keywords and ineffective keywords. An exclusion keyword list based on ineffective keywords is created. The ineffective keywords that conflict with the effective keywords are removed from the exclusion keyword list. Negative keywords are determined.
    Type: Application
    Filed: December 30, 2008
    Publication date: July 1, 2010
    Applicant: YIELD SOFTWARE, INC.
    Inventors: Matthew Scott Malden, John Ludwig Coker
  • Method and System for Internet Advertising Administration Using a Unified User Interface
    Publication number: 20100042495
    Abstract: An internet advertising campaign is administered. Campaign configuration data is received. A selection of publishers to run the campaign is received. The campaign configuration data is adjusted according to abstraction rules to conform to campaign requirements for each of the publishers.
    Type: Application
    Filed: August 13, 2009
    Publication date: February 18, 2010
    Applicant: YIELD SOFTWARE, INC.
    Inventors: Matthew Scott Malden, John Ludwig Coker
  • METHOD AND SYSTEM FOR AUTOMATED SEARCH ENGINE OPTIMIZATION
    Publication number: 20100042613
    Abstract: A system and method receives identification of a web page. The web page is added to a web page library. Upon occurrence of an analysis event, the web page is provided to an automated analysis framework. Analyses representing SEO best practices are run against the web page. Each of the analyses is associated with input data.
    Type: Application
    Filed: June 5, 2009
    Publication date: February 18, 2010
    Applicant: YIELD SOFTWARE, INC.
    Inventors: Matthew Scott MALDEN, John Ludwig COKER
  • Method and System for Visual Landing Page Optimization Configuration and Implementation
    Publication number: 20100042935
    Abstract: Systems, methods, and computer program products provide a utility to an administrator computer used by an administrator for visually configuring an optimization experiment on a landing page. The landing page selected by the administrator is read. The landing page is processed to allow the administrator to configure the optimization experiment without writing code.
    Type: Application
    Filed: August 13, 2009
    Publication date: February 18, 2010
    Applicant: YIELD SOFTWARE, INC.
    Inventors: Matthew Scott MALDEN, John S. JACOB