Patents Assigned to YIELDBUILD, INC.
  • Optimizing online advertising link and text characteristics
    Patent number: 8539351
    Abstract: A method of modifying the color characteristics of advertising content and web page content to increase the click-through rate of the advertising content. The advertising content and web page content may include hyperlinks and text. The color characteristics may include saturation, hue, intensity, contrast, and RBG characteristics. The color characteristics may be modified to make the advertising content more visible to the user, which results in a higher click-through rate.
    Type: Grant
    Filed: August 23, 2010
    Date of Patent: September 17, 2013
    Assignee: YieldBuild, Inc.
    Inventors: Jonathan Baciu, Tim Lawrence Martin, Jason Vigen Menayan, James Norton Reitz, Paul Edmondson
  • OPTIMIZING ONLINE ADVERTISING LINK AND TEXT CHARACTERISTICS
    Publication number: 20110072343
    Abstract: In one embodiment, a method for displaying advertising content on a display device includes determining at least one color characteristic of the advertising content and the main content in a web page. The method also includes changing a first level of the at least one color characteristic for at least one portion of the advertising content in a first direction, and changing a second level of the at least one color characteristic for at least one portion of the main content in a second direction.
    Type: Application
    Filed: August 23, 2010
    Publication date: March 24, 2011
    Applicant: YIELDBUILD, INC.
    Inventors: Jonathan Baciu, Tim Lawrence Martin, Jason Vigen Menayan, James Norton Reitz, Paul Edmondson