Patents Assigned to YP Interatcive LLC
  • Systems and methods for dynamic pay for performance advertisements
    Patent number: 8934614
    Abstract: Methods and apparatuses to dynamically determine the performance event of a listing based on the progress levels of responses received in response to a presentation of the listing. One embodiment includes: providing a listing on behalf of an entity for presentation to a user; identifying an event from a set of predetermined events based on communications made by the user responsive to a presentation of the listing; and charging the entity a fee per the event identifying from the set of predetermined events.
    Type: Grant
    Filed: May 27, 2008
    Date of Patent: January 13, 2015
    Assignee: YP Interatcive LLC
    Inventors: Ebbe Altberg, Scott Faber, Ron Hirson, Sean Van Der Linden, Paul G. Manca