Abstract: Personalized redirection identifiers are described. The personalized redirection identifiers allow Internet users to access information on the Internet by using simple text description without remember a web page address. A method comprises receiving an identification term, receiving a target, receiving a long description for the target, and creating a redirection identifier by combining the identification term and the target. A database record based on the target, the long description and the redirection identifier is stored for later searching and retrieval. The method may be performed on a server and accessed by a computing device.