Abstract: A display device includes: a screen body, including a first display area and a second display area; and a display driving chip; wherein the display driving chip includes: a first preset grayscale generation module, configured to generate a first preset grayscale voltage; a second grayscale generation module, configured to calculate the grayscale required by each pixel unit in the second display area according to image data, and generate a grayscale voltage range including a plurality of grayscale voltages; a grayscale driving module and configured to select the grayscale voltage corresponding to the grayscale required by each pixel unit in the second display area from the grayscale voltage range; and, a first control module, electrically connected to the grayscale driving module, configured to control the grayscale driving module to allocate the first preset grayscale voltage to all pixel units in the first display area.