Abstract: A method of using a digital sign assembly by an end-user is disclosed. The method includes providing a digital sign assembly, the digital sign assembly having an internet connectable digital media player (DMP) and a screen, wherein the DMP cooperates with the screen to display a digital sign, wherein the digital sign assembly is controllable by a remote controller on an end-user's mobile device. The method also includes, displaying a QR code on the screen of the digital sign assembly, the QR code being scannable by the mobile device of the end-user; displaying a remote controller end-user interface on the mobile device of the end-user, when the end-user scans the QR code on the digital sign assembly; receiving a content selection from the end-user via remote controller end-user interface via the Internet; and displaying the content selection using the digital sign assembly as a digital sign.