Abstract: A rotary touch scanner for reading a bar code pattern includes: an outer frame formed with an opening portion, a rotary ring rotatably housed in the outer frame, a plurality of convex lenses mounted on an outer periphery of the rotary ring at regular angular intervals, rotary ring rotating device associated with the rotary ring, and a light receiving element disposed at a center of the rotary ring and having a light receiving surface directed to the opening portion of the outer frame; light scattered from a bar code label disposed in front of the opening portion of the outer frame being condensed and further focused onto the light receiving surface of the light receiving element as a real image through one of the convex lenses rotated by the rotary ring rotating device, continuously.