Abstract: A mobile marketing system comprising a point of sale terminal configured to record data relating to purchasing activity, a mobile communication device in communication with the point of sale terminal, the mobile communication device containing a mobile device application configured to obtain data containing identifying information relating to a merchant, and a server providing the data containing identification information and storing the data relating to purchasing activity.
Type:
Application
Filed:
November 16, 2010
Publication date:
August 25, 2011
Applicant:
Zeenook, Inc.
Inventors:
Anandamoy Sen, Partha S. Dey, Vamsi Sata