Abstract: Device for centering and positioning the upper bead of a horizontally disposed crude tire around a bead ring provided centrally of the upper, vertically movable portion of the mold in a vulcanizing press of the type comprising a set of radial segments disposed in a central cavity in the upper mold portion, said segments having their operative ends shaped to constitute together a tapered centering member; a vulcanizing bladder is firstly inflated moderately in order to push said upper bead against said tapered centering member, whereafter said segments are allowed to retract radially and rise in said cavity under the bladder pressure until the upper bead is force fitted around the bead ring.