Abstract: According to an example, a server-based platform processes requests for graphical content on behalf of client computing devices.

Abstract: According to an example, a server-based platform processes requests for graphical content on behalf of client computing devices. The server-based platform can generate and provide alternate text for the graphical content and/or audio representations of the alternate text to the client computing device.

Abstract: According to an example, a server-based platform processes requests for graphical content on behalf of client computing devices.

Abstract: Non-transitory computer-readable media, systems, apparatus, and computer-implemented methods are described herein for facilitation of generation and selective provision of a modular advertising unit over a plurality of communication channels to a plurality of end user computing devices. In various embodiments, the modular advertising unit comprising may include a first graphic configured to be operable by a user with an end user computing device to reveal, in place of at least a portion of the first graphic, a second graphic to the user. In various embodiments, the modular advertising unit may also include instructions configured to cause the end user computing device, in response to execution of the instructions by the end user computing device, to automatically provide a report, to the computing device or another computing device associated with an advertising entity, about operation of the first graphic.