Abstract: The present invention is directed to a system and method for managing connections between a mobile device and a network server over a single connection in a bandwidth-efficient manner. In one embodiment, a single persistent wireless interface connection is maintained in a manner that allows for multiplexing several services over that connection in a dynamic service priority manner. Each type of data that is to be communicated across the air interface has a priority associated therewith. By managing the data transfer in accordance with its priority, the bandwidth of the total data transfer across the interface is managed so as to conserve battery life and minimize the bandwidth required at any point in time. From time to time, the priority of any given type of data can be adjusted dynamically depending upon several factors. Thus, it is possible to delay certain data transfers in favor of other data transfers, thereby conserving bandwidth and battery life.

Abstract: The present invention is directed to systems and methods which schedule the updating of applications and/or application data to occur according to a priority dependant upon a variety of dynamically changing factors. In one embodiment, a service manager schedules the update from the network server to occur when the device on which the updating application resides is not otherwise busy with functions that would cause a burden on network usage or with the user's current experience with the device or with battery life. The new data is transferred from the network server to the wireless device, upgrading on an irregular schedule based on at least some factors individual to the particular applications.

Abstract: A software application having a graphical user interface (GUI) is provided indicating labeled keys on a keypad of a user's mobile communications device. The GUI has sponsor regions for insertion of various sponsor provided content which may be cached on the communication device. The determination of which sponsors' content to be displayed on the device may be dependant on the content being viewed by the user. The sponsor's content may be inserted into the sponsor region. A selection of the sponsor's content may be made by a user to initiate a user transaction.