Abstract: A computer-implemented, network-connected content recommender generating content recommendations for a plurality of content servers hosted by one or more customers, the content recommender comprising: one or more processors; a memory storing instruction that, when executed by the one or more processors, cause the recommender to perform operations comprising: receiving a plurality of content recommendation requests from a querying one of said customer content servers via a plurality of input streams, each input stream including a data repository; outputting data, from the memory, associated with the content recommendation requests; receiving some or all of the data associated with said content recommendation requests; generating a first model-specific recommendation result from a first set of the plurality of received data; generating a second model-specific recommendation result from a second set of the plurality of received data; combining the first model-specific recommendation results with the second model

Abstract: Described herein are embodiments of a multi-platform integration system. A multi-platform integration system includes a computing system. The computing system hosts an application. The computing system configured to receive a first request from a user device to execute an instance of the application and transmit a graphical user interface (GUI) to the user device to be rendered on a display of the user device, receive a second request, via the GUI, from the user device to deploy a digital advertisement. The computing system is further configured to interface with each one of the platforms in the set of platforms and integrate the digital advertisement directly with each one of selected platforms.

Abstract: A computer-implemented method for sending email messages with dynamically-determined content, the method comprising: transmitting email messages to a plurality of recipient groups each comprising at least one recipients, each message comprising one or more dynamic content network references associated with dynamically-selected content items; receiving, by a network-connected server, a dynamic content network request responsive to the rendering of one of said dynamic content network references within an email message received by a recipient device, the dynamic content network request comprising one or more content selection criteria, the content selection criteria comprising an embedded user identifier uniquely associated with a user to whom an email among the email messages was transmitted; dynamically selecting a content item from amongst a plurality of candidate content items based at least in part on the content selection criteria and the recipient's recipient group; implementing an exclusion service by cr

Abstract: A data enrichment system for enriching requests for advertising opportunities. The data enrichment system is configured to aggregate and index data to provide end user insights to marketers based upon information supplied by publishers in regards to advertising opportunities passed along in requests. The system is configured to take attributes passed along in a request associated with the advertising opportunity and provide enriched data based upon the attributes received in the request. The attributes can then identify corresponding enriched data that can be passed along to the marketers.

Abstract: A system comprising: one or more processors and executable instructions accessible on a computer-readable medium that, when executed, cause the one or more processors to perform operations comprising: receiving a transmission request including a recipient identifier; adding the transmission request to an outbound queue based on determining the transmission request is valid; causing the transmission to be included in the outbound queue; obtaining status information specifying a status of transmission the status information including an indication of successful transmission; and storing a record of the transmission responsive to the causing the transmission the storing the record including storing a message and the indicating of successful transmission.

Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.

Abstract: Various examples are directed to systems and methods for adaptively generating leads. A marketing system may determine that a first lead score for a first lead is greater than a first lead score threshold and determine that a second lead score for a second lead is less than the first lead score threshold. The marketing system may generate a set of filtered leads including the first lead information from the first lead. The marketing system may determine a scrub rate that describes a portion of first execution cycle data having lead scores greater than the first lead score threshold and determine that the scrub rate is greater than an analysis window scrub rate by more than a scrub rate threshold. The marketing system may select a second lead score threshold that is lower than the first lead score threshold.

Abstract: In some examples, special-purpose machines are provided that facilitate smart copy optimization in a network service or publication system, including software-configured computerized variants of such special-purpose machines and improvements to such variants, and to the technologies by which such special-purpose machines become improved compared to other special-purpose machines that facilitate adding the new features. Such technologies can include special artificial-intelligence (AI), machine-learning (ML), and natural-language-processing (NLP) techniques.

Abstract: Methods and systems for performing targeted advertising are described. Relative concentration of consumer types in the audience of particular media content is determined by measuring the coincidence of key values identifying certain consumer types, and other key values identifying audiences of particular media content, in a database.

Abstract: An ad collision machine can be configured to evaluate collision queries for possible ad collisions and is associated with an ad datacenter configured to evaluate and respond to bid requests on behalf of a plurality of advertisers. The ad collision machine can comprise a plurality of nodes and a data cache containing a plurality of user ID-campaign ID keys representing recently submitted bids in response to bid requests. Once a selected node receives a collision query, a user ID-campaign ID key is retrieved from the collision query. If the first key is not found in the data cache, it is written to the data cache by the node and the ad collision machine returns that user ID-campaign ID pair as available to be bid on.

Abstract: A system comprising: one or more processors and executable instructions accessible on a computer-readable medium that, when executed, cause the one or more processors to perform operations comprising: receiving from a client application executing on a client device a transmission request including an identifier associated with a recipient device; adding the transmission request to an outbound queue based on determining the transmission request is valid; causing transmission to the recipient device based on the transmission request being included in the outbound queue; obtaining status information specifying a status of transmission the status information including an indication of successful transmission; and storing a record of the transmission responsive to the causing the transmission the storing the record including storing a message and the indication of successful transmission.

Abstract: Systems, methods and media for adaptive real time modeling and scoring are provided. In one example, a system for automatically generating predictive scoring models comprises a trigger component to determine, based on a threshold or trigger, such as a detection of new significant relationships, whether a predictive scoring model is ready for a refresh or regeneration. An automated modeling sufficiency checker receives and transforms user-selectable system input data. The user-selectable system input data may comprise at least one of email, display or social media traffic. An adaptive modeling engine operably connected to the trigger component and modeling sufficiency checker is configured to monitor and identify a change in the input data and, based on an identified change in the input data, automatically refresh or regenerate the scoring model for calculating new lead scores. A refreshed or regenerated predictive scoring model is output.

Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page bye the current visitor as indicated by the current-visitor context.

Abstract: In one example, a method includes receiving, from a client application executing on a client device, a message transmission request including an identifier associated with a recipient device. The message transmission request is added to an outbound queue based on determining the message transmission request is valid. A message is transmitted to the recipient device based on the message transmission request being included in the outbound queue. Status information specifying a status of transmission of the message is obtained, the status information including an indication of successful transmission of the message. A record of the message transmission request is stored responsive to the causing the transmission of the message, the storing the record including storing the message and the indication of successful transmission of the message.

Abstract: A system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for referring contacts to receive text message alerts. An accounts module receives first user data including an indicator that a first user requested to subscribe to receive text messages alerts. The account module adds, based at least on the received first user data, a first user account to a database of subscribers. A message generator module generates, using the processor in response to receiving the first user data, a first text message corresponding to an offer to subscribe to receive text message alerts. A communication module transmits to the first user the first text message corresponding to the offer to subscribe to receive text message alerts. The transmitted first text message can be forwarded to a second user.

Abstract: Systems and methods for management of an advertising exchange using email data are described. Systems and methods may include receiving one or more inputs of audience data from one or more publishers; transforming the one or more inputs into information in a unified customer database; receiving a query from a front end query tool; accessing information in the unified customer database responsive to the query; and providing the responsive information to the front end query tool.

Abstract: In one example, a method includes receiving, from a client application executing on a client device, a message transmission request including a number assigned to a recipient device. The message transmission request is added to an outbound queue based on determining the message transmission request is valid. The message request is caused to be transmitted to the recipient device based on the message transmission request being included in the outbound queue. Status information is obtained specifying a status of transmission of the message, the status information including an indication of successful transmission of the message. A record of the message transmission request responsive to the causing the transmission of the message is stored, the storing including storing the message and the indication of successful transmission of the message.

Abstract: A system comprising a computer-readable storage medium storing at least one program, and a computer-implemented method for referring contacts to receive text message alerts. An accounts module receives first user data including an indicator that a first user requested to subscribe to receive text messages alerts. The account module adds, based at least on the received first user data, a first user account to a database of subscribers. A message generator module generates, using the processor in response to receiving the first user data, a first text message corresponding to an offer to subscribe to receive text message alerts. A communication module transmits to the first user the first text message corresponding to the offer to subscribe to receive text message alerts. The transmitted first text message can be forwarded to a second user.

Abstract: Systems and methods for integrating (SMS) text messaging into existing applications are presented. Consistent with some embodiments, a method may include receiving a request from a client application to transmit a message to a recipient device. The method may further include adding the message transmission request to an outbound queue based on determining the message transmission request is valid. In response to successfully validating the request, the method causes transmission of the message to the recipient device. A message transmission status may be obtained and a record of the message transmission request may be stored.

Abstract: In one embodiment, a method includes accessing a current-visitor context of a current visitor to a web page in a current web-browsing session. The current-visitor context includes one or more data associated with or concerning the current visitor. The method includes selecting based on the current-visitor context a particular one of multiple possible instances of the web page for presentation to the current visitor. The particular one of the multiple possible instances of the web page is substantially most likely to generate a highest expected outcome from interaction with the web page by the current visitor as indicated by the current-visitor context.