Abstract: Disclosed are methods and systems of providing access, indexing, and/or connecting a user to a network-based service, associated with a particular entity, using an identifier that can be uniquely associated with the particular entity (e.g., with respect to a given scope of identification), can be proprietary to the entity, and/or issued by a third-party (i.e., a party not providing the method or system). A method can comprising receiving from a client computer system an entity identifier uniquely associated with a real world entity in a scope of identification, the entity identifier being issued by a third-party in association with the real world entity. The method can select a network-based service uniquely associated with the entity identifier, determine a public access parameter to the network-based service, and provide the client computer system with public access to the network-based service according to the public access parameter.