Abstract: Methods and systems are described herein for predictive adjusted bidding for electronic advertisements. A bid determination computing device receives, from an ad exchange computing device, a bid request for an available underlying impression opportunity. The bid determination device determines an opportunity value estimate for the impression opportunity based upon the bid request, and determines a probability of a submission of one or more other bid requests for the same impression opportunity by the same ad exchange device or by one or more other ad exchange devices. When the determined probability indicates a submission of one or more other bid requests for the same impression opportunity, the bid determination device adjusts the opportunity value estimate for the impression opportunity based upon the determined probability and transmits the opportunity value estimate to the ad exchange device in response to the bid request.

Abstract: Various embodiments of a framework which allow dynamic testing of many creative content and other messages simultaneously using metrics-based optimization. A “multi-armed bandit” algorithmic approach employed, as an alternative to limited AB-type testing, to automatically select a set of content parameters based on the content parameters' respective probabilities, render the selected parameters to generate content sent to a user, and, after obtaining feedback in the form of user interaction data, update the parameters for future, iterative selection of content parameters. This framework can be used in essentially any setting to allow for the provision of feedback, including user interaction data.

Abstract: Systems and methods for implementing an online content item campaign with selective call functionality can include a processor determining a rendering frequency of instances of a third-party content item for rendering with a call icon, based on a resource of the third-party content provider. The processor can provide a first instance of the content item for rendering with the call icon in accordance with the rendering frequency of instances. A call bridge device can receive a call from the client computing device upon actuation of the call icon, direct the call to a phone number of the third-party content provider, and determine a parameter of the call. The processor can adjust the rendering frequency of instances based on the parameter of the call and provide instances of the content item for display by client computing devices with the call icon in accordance with the adjusted rendering frequency of instances.

Abstract: Embodiments of the systems and methods disclosed herein provide a sponsor matching system in which players and sponsors can be matched. Upon a match based at least in part on stored sponsorship criteria and/or player preferences, a first sponsor can select a set of players to receive permission to select an advertisement associated with the first sponsor. Once a first player of the selected players selects an advertisement and an advertisement placement location associated with the first sponsor, the sponsor matching system can generate game rendering instructions for a first player system associated with the first player.

Abstract: An advertising system and its method of use are disclosed. The advertising system includes at least one sensor coupled to a fixed location, where the at least one sensor is configured to generate an impression based on at least one characteristic of a proximate automobile, at least one processor configured to receive the impression, at least one server, having an advertising database and a user database, and at least one delivery mechanism. Preferably, the advertising database contains information relating to at least one advertisement and the user database is configured to check if the at least one characteristic matches an existing entry for a user, and either associate that impression with a user or create a new entry for the impression.

Abstract: A terminal sends a first advertisement request to an advertisement server, where the first advertisement request includes a device identifier of the terminal and an advertisement slot identifier of a first client on the terminal. The advertisement server determines a target advertisement and first permission information according to the first advertisement, request, and returns the target advertisement and the first permission information to the terminal. The first permission information is permission information that is determined by the advertisement server based on the device identifier and that is used to instruct the first client to display the target advertisement. The terminal controls, based on the received first permission information, the target advertisement to be displayed on the first client.

Abstract: A method, apparatus and computer program products are provided for providing, simultaneously, a first dynamic user interface to a first device and a second dynamic user interface to a second device, the first dynamic user interface being different from the second dynamic user interface, wherein input at the first dynamic user interface causes real-time updating of the second dynamic user interface. One example method includes providing, via the first dynamic user interface of the first device, a set of data objects, each associated with an adjustable parameter, receiving input, at the first device, indicative of the adjustable parameter and a first data element, providing to the second device, via the second dynamic user interface, a subset of the set of data objects and the first data element, the first data element configured to display a particular characteristic of an associated member of the set of data objects.

Abstract: Methods and systems are disclosed for managing the communications and information resources of a user. Identity information relating to the user is received. The user's preference for withholding an incoming communication is obtained. An entry is created in a message log for the withheld communication. The user is not notified of receipt of the withheld communication, yet receipt of the withheld communication is logged in the message log.

Abstract: A method includes obtaining, by a terminal, first advertisement information of a current to-be-played advertisement and second advertisement information of a predicted future to-be-played advertisement, where the first advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement currently displayed on the terminal, and the second advertisement information is used to indicate a characteristic attribute of a to-be-played advertisement to be displayed on the terminal in the future. The method further includes obtaining, by the terminal, a first advertisement creative of the current to-be-played advertisement based on the first advertisement information. The method further includes obtaining, by the terminal, a second advertisement creative of the future to-be-played advertisement based on the second advertisement information. The method further includes separately displaying, by the terminal, the first advertisement creative and the second advertisement creative.

Abstract: Usage and performance data from a plurality of installed appliances is received via a network, a different corresponding subset of said appliances being associated with each of a plurality of customers. Said usage and performance data across customers is analyzed to identify capacity utilization related trends. A targeted offer is determined for a given customer, based at least in part on said analysis across customers and the given customer's own usage and performance data.

Abstract: A service processing method includes: presenting predefined services on a service usage interface of a first application; obtaining, from a backend server of the third-party service provider, notification information that a first service presented on the service usage interface has been used, updating the predefined services on the service usage interface, and presenting an information prompt identifier corresponding to the first service; and detecting that the information prompt identifier corresponding to the first service is triggered, and in response to detecting that the information prompt identifier corresponding to the first service is triggered, presenting the notification information that the first service has been used and an information prompt identifier of a second service associated with the first service, the information prompt identifier of the second service being capable of prompting a user to add the second service to the service usage interface of the first application.

Abstract: An apparatus in one embodiment comprises a processing platform that includes a plurality of processing devices each comprising a processor coupled to a memory. The platform is configured to implement at least a portion of at least a first cloud-based system. The platform comprises interfaces configured to enable interaction between actors and the platform, wherein the actors comprise cloud-based vendors and customers of resource offerings. The platform additionally comprises a repository configured to maintain individual resource offerings and data pertaining thereto, and a matchmaking module configured to match individual resource offerings based on associated customer attributes.

Abstract: A mobile device link system in which, to a mobile device detected by position information measurement to have entered a distribution area, recommendation information corresponding to the distribution area which the mobile device has entered is distributed; to a mobile device detected by local communication to have entered a local communication area, right information indicating that the mobile device has the right to receive service information is transmitted; and using the right information, service information is requested and service information is received.

Abstract: In one aspect, an example method to be performed by a vehicle-based media system includes (a) receiving audio content; (b) causing one or more speakers to output the received audio content; (c) using a microphone of the vehicle-based media system to capture the output audio content; (d) identifying reference audio content that has at least a threshold extent of similarity with the captured audio content; (e) identifying a computational action based at least on the identified reference audio content; and (f) sending, via a network interface of the vehicle-based media system, an instruction that causes an external computing device to perform the identified computational action.

Abstract: The present disclosure involves systems, software, and computer implemented methods for automatically modifying a payment instrument type of a user. One example method comprises receiving, via a communications module, a first signal including an indication of acceptance associated with a particular product selected from a set of potential products for replacing a current product associated with a first customer. At least one term or condition associated with the selected product is identified that is different than the terms or conditions associated with the at least one current product. The terms and conditions associated with the at least one current product associated with the first customer are automatically modified to correspond with the at least one different identified term or condition associated with the selected product, wherein modifying the terms or conditions does not change a unique identifier associated with the at least one current product being modified.

Abstract: An information sharing method, including; receiving an instruction for sharing first information to a first information pool of a first user, wherein the first information pool includes a plurality of electronic coupons shared by one or more contact users associated with the first user, and wherein the first information pool is accessible to respective user accounts of the one or more contact users; adding the first electronic coupon to the first information pool; receiving a confirmation notification from a third-party server corresponding to the first electronic coupon, wherein the confirmation notification is sent by the third-party server in response to a second user in the contact users applying the first electronic coupon in an online transaction, wherein the confirmation notification includes at least second information that corresponds to the first information, wherein the second information includes a second electronic coupon related to the first electronic coupon.

Abstract: A Query/Response service provides Queries to Media Providers, the Queries to be displayed or played in media broadcast, and interactive Banners to be presented in web sites or other Internet destinations hosted by the Media providers. Audience members react to the Queries to visit the Media Provider's web destinations to respond to the Queries. The system motivates increased traffic to Media Provider's destinations.

Abstract: An advertisement creating device includes a display controller for displaying an advertisement on a display screen as a display sample. A selector selects a display candidate to be displayed in response to a switching operation received by a receiver as a post-switching display sample from a plurality of display candidates in accordance with a predetermined priority order determined using a two-dimensional array. The two-dimensional array has a first plurality of display candidates having different display styles for a first display mode in a first axis direction and a second plurality of display candidates having different display styles for a second display mode in a second axis direction. The selector selects an adjacent candidate image in the first axis direction or the second axis direction in the array as a display sample to be displayed after switching, and the receiver receives the switching operation that enables such selection.

Abstract: Programmable device processors are configured by aspects of the present invention to automatically generate item offers in response to behavior attributes determined for a person receiving the offer. Said configured processor determines current personality traits for the person from analysis of activity data, identifies geographically proximate transactional channels available for presentment of an offer to the person, and generates an item offer to include attribute values that match a determined personality trait and satisfy a need indicated by demographic data applicable to the person. The configured processor select one of the available transactional channels for presentment of the item offer to the person, in response to determining an indication in the transactional behavior of a higher likelihood of acceptance by the person of the presented offer when presented via the selected transactional channel, relative to presentment via another, unselected one of the currently available transactional channels.

Abstract: A selection of a broadcast media ad network and a set of parameters including one or both of a goal and a constraint associated with an advertising campaign is received. Based at least in part on said selection and said set of parameters an advertising proposal, the advertising proposal is determined including an identification of a set of broadcasters associated with the selected broadcast media ad network and for each a corresponding advertising plan portion of the advertising proposal. Information representing the advertising proposal is caused to be displayed at a node from which said selection and set of parameters were received.