Abstract: Color sub-pixel display is performed with a display device that has three light emitting elements for emitting three primary colors R, G, and B, respectively, aligned in an x-y matrix. Color information at pixel accuracy is separated into luminance data at pixel accuracy and chroma data at pixel accuracy. From the luminance data at pixel accuracy, luminance data at sub-pixel accuracy is generated. The luminance data at sub-pixel accuracy and chroma data at pixel accuracy are synthesized, whereby color information at sub-pixel accuracy is obtained.