Abstract: Techniques are generally described that relate to a method and system for selecting an advertisement for a subscriber of a multi-platform service operating over a transmission medium. An advertisement computer presents advertisements to the subscriber over a platform included in the multiplatform service. Each of the advertisements is associated with a geographic location. The advertisement computer may receive positive responses to the presentment of the plurality of advertisements and define a target geographic area. A plurality of local advertisement responses from the positive responses are selected by the advertisement computer. Each local advertisement response is associated with a location inside the defined target geographic area. The advertisement computer defines a positive response area based on the plurality of local advertisement responses and selects a first new advertisement.