Abstract: Method, medium and apparatus for receiving a request for a conferencing session identifying a group to participate in the conferencing session, the group comprising a first user terminal and a second user terminal, the request identifying media content to transmit to the group during the conferencing session, initiating the conferencing session including the group, in response to the request, receiving conferencing data comprising first communication data associated with the first user terminal and second communication data associated with the second user terminal, in response to the initiating the conferencing session, generating a first media stream and a second media stream, the first media stream comprising the media content and the second communication data and the second media stream comprising the media content and the first media stream and sending the first media stream to the first user terminal and the second media stream to the second user terminal.