Abstract: A digital VTR is provided with a block segmenting circuit for converting an input digital picture signal into data segmented into blocks of picture elements, an encoding circuit for compressing and encoding the output data of the block segmenting circuit block-by-block, a channel encoding circuit for channel encoding the encoded output data from the encoding circuit, an audio signal encoding circuit for encoding an input digital audio signal, and an additional code generating circuit for generating an additional control code which includes subdata.