Abstract: There is disclosed a method and system for selecting one or more targeted messages to be included within a web resource. The method comprises: receiving a first request for a targeted message, the request including a target context parameter and a target floor price; executing an MLA configured to generate a first confidence parameter vis-a-vis a first server and a second confidence parameter vis-a-vis a second server; transmitting a second request to a selected one of the first server and the second server based on the first confidence parameter and the second confidence parameter; receiving the targeted message from the selected on of the first server and the second server; transmitting the targeted message to the a web server for inclusion within the web resource.

Abstract: Candidate brands are identified for an ad clip of a query video advertisement using two different techniques. Optical character recognition (OCR) is performed on a thumbnail of a plurality of different video ads in a curated database that includes brand-identifying metadata. In one technique, text vectorization is performed for each brand using all of the text that is extracted from each of the thumbnails for each brand, thereby providing a numerical brand embedding for each brand, a similar text vectorization is performed on the query video ad, and then a comparison is made between the embeddings to identify highest-ranking candidate brands based on brand-level identification. In another technique, a transformer-based model generates numerical embeddings for each ad clip in the curated database, and a comparison is made to these clip-based numerical embeddings to identify highest-ranking candidate brands based on clip-level identification.

Abstract: Performance of a computer running a plan recognition application is improved by obtaining, with a user interface implemented on the computer, a specification of a plan recognition problem, including a plurality of candidate observations; formulating at least one planning problem, with the computer, based on the specification; solving the at least one planning problem, with the computer, to determine at least one plan. The at least one plan is post-processed, with the computer, to determine at least one of the candidate observations which should be selected to solve the plan recognition problem; and the plan recognition problem is solved, with the computer, using the at least one of the candidate observations which should be selected to solve the plan recognition problem. Less CPU time is typically required for the solution as compared to techniques without guidance for selecting the observations.

Abstract: The disclosed technology provides solutions for automatically generating customizable advertisements based on user preferred musical selection. In some aspects, a process of the disclosed technology can include steps for receiving a first video segment and a second video segment, receiving an audio file wherein the audio file comprises a musical selection corresponding with preferences of at least one user, and automatically editing the first video segment, based on the musical selection to produce a first edited segment. In some aspects, the process further includes operations for automatically editing the second video segment to produce a second edited segment, and automatically combining the first edited segment with the second edited segment and the musical selection. Systems and machine-readable media are also provided.

Abstract: Techniques described herein provide for a live advertising processing engine service to act as an intermediary between client applications and advertising networks. The live advertising processing engine service can provide an interface with which the client can interact, via an application programming interface (API) or directly through the use of a standardized language, thereby allowing client applications to receive advertisement data without the need to be customized to communicate with specific advertising networks. The live advertising processing engine service can further track where, in playback the live content, a client currently is, to indicate to the client—or other application—when advertisement breaks are and/or provide supplemental advertisement information to enable the client to provide a rich user experience.

Abstract: A method includes receiving project information indicating a location of a worksite. The method also includes providing a first travel path to an electronic device associated with a mobile machine, wherein providing the first travel path to the electronic device causes at least part of the first travel path to be displayed via a display. The method further includes receiving location information indicating an initial location of the machine and one or more additional locations of the machine. Additionally, the method includes determining that the machine reached the worksite, and identifying, based at least in part on the location information, a second travel path extending from the initial location to the worksite. The method further includes determining whether the second travel path matches the first travel path, and storing at least one of the travel paths in a memory associated with a controller.

Abstract: A non-transitory computer readable storage medium having an arrangement program according to the present application thereon causes a computer to execute an acquiring process and an arranging process. The acquiring process acquires browsing mode information that indicates a mode of browsing content. The arranging process arranges, in a mode based on the browsing mode information acquired at the acquiring process, at least one element that is used to judge whether the content has actually been browsed by a user in a content area in which the content is provided.

Abstract: Universal tags are placed on various web pages of a website. Unlike prior art action tags that indicate that an action has occurred, the universal tag sends a broader range of data capturing a user's experience on the website (e.g., whether an item was placed in a shopping cart, etc.) to a server. The server obtains an identity of the user from its own cookie on the user's device and stores the information received with the universal tag in connection with the user's account. A graphical user interface is used to define the information to be sent upon activation of the universal tag.

Abstract: The present invention is a method and system for evaluating relative effectiveness of content in a digital signage network, using a series of measurements to compare and evaluate different contents. The measurements are performed on a plurality of input images of the people captured by a plurality of means for capturing images in the vicinity of at least a digital signage. The present invention is a content rating system based on how the audience responds to the digital content in the intended context of digital media network in-store or in other public viewing areas. The present invention allows the measurement of the response to the content for different segments, further allowing for better planning of the content and optimizing the advertising dollars.

Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.

Abstract: A method and system to facilitate an online promotion in a network-based marketplace. A user-provided election to participate in the online promotion is recorded on a client machine associated with a user. Responsive to a trigger event, a determination of the user-provided election as recorded on the client machine associated with the user is made. The determination causes a presentation of the online promotion if so elected.

Abstract: Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of receiving a plurality of advertisement creatives for an advertisement campaign, generating first predefined frequency weights for the plurality of advertisement creatives, and coordinating a display of the plurality of advertisement creatives within the impression slot of the webpages displayed to the online users based on the first predefined frequency weights. The first predefined frequency weights include a weighted frequency that each advertisement creative of the plurality of advertisement creatives should be displayed to the online users. A first advertisement creative of the can be displayed more frequently than a second advertisement creative because the first advertisement comprises a first frequency weight that is higher than a second frequency weight of the second advertisement creative.

Abstract: A method, system, and computer program product enables automation and control of the sales, management, accounting, reporting, and traffic functions necessary to manage advertisement sales, content management, and administrative processes for media production environments, including, but not limited to, broadcast television, radio and webcasting stations, and newspapers. The advertisement management and automation system operates on a PC-based platform and is networked for communications with local area networks, wide area networks, and the Internet, including both wired and wireless appliances. Distribution and tracking is enabled for both local and national advertisement and content management, whereby data, advertisements, content, and reports are pushed and pulled from individual nodes (e.g., television stations) to a central network hub or point that feeds and/or gathers data and communicates with the individual nodes.

Abstract: Systems and methods are provided for determining the efficacy of digital assets provided to an audience. One embodiment is a system that includes a brand management server. The brand management server includes a memory that stores assets comprising digital media. The brand management server also includes a controller. The controller distributes the assets for consumption by members of an audience at remote devices. The controller also selects one of the assets, determines a look-back period, acquires metrics indicating at least two different types of consumption of the asset by the audience during the look-back period, and calculates an asset score for the asset that indicates a popularity of the asset and is based on the metrics indicating the at least two different types of consumption.

Abstract: A method and system for providing network based target advertising and encapsulation having a method for targeting advertising. When no ad in the inventory at the right of first refusal ad server is appropriate to the determined demographic, the method includes: identifying the content server at the right of first refusal ad server based on the ad request; determining a default ad server based on the identified content server, the default ad server being independent, separate, and distinct from the right of first refusal ad server; sending a pass request from the right of first refusal ad server to the default ad server; forwarding the ad request from the content server to the default ad server in response to the pass request; and serving a default ad service ad from the default ad server to the user node in response to the forwarded ad request.

Abstract: A method for processing a payment transaction implemented by an autonomous electronic device for processing payment transactions, called a payment kiosk. The payment kiosk includes a processor connected to at least one rendering device for rendering offers of items or services being vended and linked to at least one communications interface and to at least one contactless payment terminal. The a method includes: transmission, by a browser installed within the payment kiosk, of a request for obtaining contents made to a contents server; reception, by the browser, coming from the contents server, of an HTML content including at least one payment tag; processing the HTML content, delivering a view of the HTML content on the at least one rendering device; and preparation, by anticipation, by the contactless payment terminal, of at least one payment transaction as a function of data attributes of the at least one payment tag.

Abstract: An online system guarantees achievement of an impression goal and a reach goal associated with a set of content items received from a content-providing user of the online system within a period of time associated with the goals. To ensure that the goals are achieved within the period of time, the online system may adjust values of filters associated with the set of content items that control a number of impression opportunities for which the set of content items will be eligible for presentation to users of the online system. The online system may compute a normalized ratio throughout the period of time associated with the goals based on the goals and the progress made by the online system towards achieving the goals. Based on the normalized ratio, the online system may track the performance of the content items and adjust the values of the filters.

Abstract: Systems and methods including one or more processing modules and one or more non-transitory storage modules storing computing instructions configured to run on the one or more processing modules and perform acts of retrieving a first product offer from a first seller for a first product to offer for sale on a website of an online retailer, determining if the first product offer for the first product matches one or more existing candidate product offers in a catalog of the online retailer using one or more sets of rules, and, if the first product offer matches the one or more existing candidate product offers, coordinating displaying at least a portion of the first product offer on the website of the online retailer.

Abstract: A system and method for the presentation of advertisements is present. According to one embodiment, a number of impressions of an advertisement message are presented over a computer network such as the Internet to a variety of viewer computers. Depending on the actions taken by the viewers (e.g., whether the Viewer selects the advertising message and accesses a web-link to the advertiser's web-site), bonus exposure (e.g., an additional number of impressions provided to the viewers) of the advertising message is given.

Abstract: An advertising system can be configured to determine advertisements that are responsive to targeting segments included in advertisement requests without having to individually evaluate Boolean or logical targeting expressions associated with each advertisement. For example, the advertising system can be configured to determine, for advertisements, one or more terms that correspond to at least a portion of the respective targeting expressions of the advertisement. When an advertisement request is received, a determination can be made as to whether any of the segments (e.g., age group) associated with that request correspond to any of the terms that were derived from the advertisements. The advertisement system can then determine any advertisements that match the term(s) that correspond to the request.