Abstract: The present invention relates to a content update method, comprising the steps of: receiving, by a terminal, a specific-formatted data from a server, the specific-formatted data including a container and a variable information box, wherein the container includes a header, the variable information box includes a new advertisement content, the header includes a field which contains information on first advertisement content, and the field indicates that the new advertisement content is used for updating the first advertisement content; checking whether the terminal includes information matched with the information on the first advertisement content, wherein the first advertisement content is included in the specific-formatted data together with a non-advertisement content; and if a matching information is found as a result of the check, replacing the first advertisement content within the specific formatted data with the new advertisement content.

Abstract: Online recommendations are tracked through a forwarding service. The forwarding service can provide such statistics to an ad service, which can provide incentives to the recommending user and a consuming user. Example incentives may include an accumulation of points by the recommending user, a discount to the consuming user if a purchase is made in response to the recommendation, etc. To determine how much of an incentive each participant in the recommendation flow receives, a graph is created to model the recommendation flow and incentives are allocated using a cooperative game description based on this graph that associates each participant with a power index that represents that participants share of the incentive.

Abstract: Provided is a terminal apparatus including a display unit, an acquisition unit, a detection unit, and a display control unit. The acquisition unit acquires advertisement information from an advertisement delivery apparatus. The detection unit detects a scroll state of a page displayed on the display unit. The display control unit sets an initial display position of the advertisement information to a predetermined position of the page in a case where the page is not scrolling and which sets the initial display position of the advertisement information to a predetermined display position of the display unit in a case where the page is scrolling.

Abstract: Techniques are described for incorporating advertisements into content in a content retrieval application. Embodiments receive a request to view content retrieved from source content containing one or more advertisements. In response to receiving the request, a timer is initiated. The timer is configured to expire after a period of time has elapsed. Embodiments determining whether to display any of the one or more advertisements, based upon whether the timer has expired.

Abstract: Techniques are described for incorporating advertisements into content in a content retrieval application. Embodiments receive a request to view content retrieved from source content containing one or more advertisements. In response to receiving the request, a timer is initiated. The timer is configured to expire after a period of time has elapsed. Embodiments determining whether to display any of the one or more advertisements, based upon whether the timer has expired.

Abstract: A method and system for selecting a product to advertise. The method includes receiving an advertisement request from an application, generating a plurality of nodes corresponding to a plurality of user-entered text strings received from a user by the application, sending, to a marketplace system, a plurality of search queries for the plurality of user-entered text strings, and receiving a plurality of product identifier in response to the plurality of search queries. The method further includes determining a plurality of edges corresponding to the plurality of product identifiers, generating a cluster using the plurality of nodes and the plurality of edges, selecting a product identifier of the plurality of product identifiers to obtain a selected product identifier, and providing, to the application, the selected product identifier, wherein the application displays, to the user, an advertisement for the product identified by the product identifier.

Abstract: Systems, methods, and non-transitory computer-readable storage media for mobile advertisement based on a context-switching context taxonomy. The system collects usage data associated with a device. Based on the usage data, the system determines a switching context channel and a switching context trend, wherein the switching context channel defines a user's movement through channel classifications, and wherein the switching context trend defines the user's activity over a period of time. Next, the system generates a classification model based on the switching context channel and the switching context trend. The system then books a campaign of invitational content based on the classification model.

Abstract: The subject matter of this specification can be embodied in, among other things, a method that receives at a server a first request to rebroadcast a first sponsored content item that was displayed on the social network to the first user to a second user. A second request to display at least one sponsored content item to the second user when the second user accesses an electronic document associated with the social network is received at the server. The first sponsored content item is retrieved for rebroadcast from one or more sponsored content items indicated for rebroadcast to the second user. The first sponsored content item is output to the second user of the social network in response to the second request to display and without requiring the second user to select the first sponsored content item for display.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for characterizing effectiveness of online advertisements inserted into media streams based at least in part on monitoring events indicative of an audience skipping ad streams inserted into the media streams. The methods and systems described in this specification enable tracking the number of impressions prior to detecting events indicative of interest or disinterest for ad streams inserted into a media stream.

Abstract: A computer-implemented method, advertising network, and computer readable medium for measuring ad performance metrics after user-initiated sharing activity at a website. The method commences by receiving an original internet ad, the original internet ad for hosting within a website (e.g. a social networking website), then recoding the original internet ad (also for hosting within a website) wherein the recoded sharable internet ad comprises ad sharing and instrumentation code for capturing, tracking and later reporting various user-initiated sharing activities by measuring online events using the ad sharing and instrumentation code (i.e. the online events being in response to user-initiated sharing activity) without requiring any explicit action to be provided by the website operator. In some cases, the measured event occurs in the form of expanding an ad, clicking a request to share, printing a coupon, or performing an online conversion action. The ad can comprise any forms of internet media.

Abstract: An advertisement server device 1 includes: a bid advertisement frame display means 34 for generating a bid information registration page 500 for causing an advertiser terminal device 3-k to display one or more advertisement frames each of which corresponds to a search word and has a specified display position on a search result page 800, together with a bid status of each of the advertisement frames; a bid amount acceptance means 35 for accepting a bid amount for each advertisement placement period, for a designated advertisement frame; and a successful bid determination means 37 for, at a time of accepting a search word transmitted from a user terminal device 2-k, determining that the advertisement frame is successfully bid with a highest bid amount included in bid information whose advertisement placement period contains the time, from among bid information stored for the advertisement frame.

Abstract: A method of generating relevant promotional materials for transmission to a mobile device includes receiving a query from the mobile device, identifying a plurality of advertisements associated with an advertiser-directed delivery parameter that match parameters for the mobile device, and generating a response to the query comprising search results and the plurality of advertisements.

Abstract: An embodiment of the present invention provides a method of offering anonymous incentive based context to service providers, comprising delivering context information of a user to the service provider, wherein prior to delivery of the context information to the service provider, the context is anonymized by removing identifying information and aggregating it with context from additional users.

Abstract: A variety of processes for certifying the reporting of advertising impressions provided via video games are described. These certification processes optionally take advantage of automated techniques for verifying that when advertising data is provided a corresponding advertisement is provided within the video game. In addition, as software patches are often provided for video games, a recommended process for certifying patched software is also described. Reporting data associated with advertising impressions provided from uncertified video games is considered suspect and optionally discarded.

Abstract: Systems, methods, and computer storage media having computer-executable instructions embodied thereon that maintain a targetable user inventory for digital advertising. In embodiments, a request is made for user data associated with a user identification. If the user data or user identification is not available, a list of alternative user identifications is ranked according to various criteria based on identification signals. A match is selected from the list of alternative user identifications and user data associated with the alternative user identification is communicated in response to the request.

Abstract: Methods and systems are disclosed which allow shifting inventory to fulfill guaranteed delivery advertisement contracts. Inventory may be allocated from a supply of unallocated inventory to one or more advertisers in accordance with guaranteed delivery agreements. Inventory may be reserved for the one or more advertisers from the remaining supply of unallocated inventory. Inventory may then be allocated to an additional advertiser by using unallocated inventory or shifted inventory, or a combination of unallocated inventory and shifted inventory. The shifted inventory is shifted out of the allocation for the first advertiser and the shifted inventory is replaced by the reserve inventory for the respective advertiser.

Abstract: A method and system receives a first data feed from at least one third-party computerized device by way of a computerized network connected to the customer computerized device. This first data feed is displayed through the display item. The graphic user interface receives customer interaction information when the customer interacts with the display item. The method transmits such customer interaction information to the third-party computerized device by way of the customer computerized network. The customer computerized device then receives a second data feed from the third-party computerized device by way of the computerized network. The second data feed is different than the first data feed and the second data feed is based on the customer interaction information and/or the group usage statistics.

Abstract: Embodiments are directed towards improving a user's experience and confidence in advertisements shown within web pages or other online media, in part, by providing additional information for a given advertisement to be displayed along with the given advertisement to encourage, or discourage, a user to click on or interact with the advertisement. Such information to be displayed about a given advertisement may include, without limitation, information about the advertisement, such as its security status (e.g. it has been found to be free from malware), information about the advertiser, including if the advertiser is determined to be trusted based on some criteria, customer satisfaction information, information about the goods and/or services being advertised, including, for example, if how they compare to a competitor, and information about the destination Web page or Web site that the advertisement leads to when a user clicks it.

Abstract: A computer-implemented method for generating a proposed bid includes receiving an input generated by a first content provider as part of a bidding process where content providers bid for opportunities to provide content for publication. The input indicates (i) a resource for publishing first content from the first content provider and (ii) a campaign characteristic associated with the first content. The method includes determining a proposed bid for the first content provider based on the input and on historical data from the bidding process associated with the resource. The method includes presenting the proposed bid to the first content provider.

Abstract: Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, for providing a method that includes receiving an indication from a user to promote an item that is included in an activity stream associated with the user, the activity stream being presented in a social context by a social application; receiving a request for an advertisement; determining the item is responsive to the request; determining one or more advertisements responsive to the request; ranking the item and the one or more advertisements; and providing the item in response to the request rather than the one or more advertisements and based at least in part on the rankings.