Abstract: A tape printing apparatus capable of printing plural paragraphs arrayed in a longitudinal direction of a tape, with each paragraph including one or more lines includes: a paragraph creating unit which creates the paragraphs; a feeding quantity setting unit which set a quantity of feeding between the paragraphs in the longitudinal direction of the tape; an arrangement deciding unit which decides an arrangement of each paragraph on the basis of the setting by the feeding quantity setting unit; and a printing unit which prints each paragraph created by the paragraph creating unit on the tape in a manner that realizes the arrangement decided by the arrangement deciding unit.

Abstract: When a lightness level expressed by a selected pixel value is equal to or larger than a threshold, the use amounts of respective color materials of a first color material group, and those of respective color materials of a third color material group are stored in a memory in association with the selected pixel value. On the other hand, when the lightness level expressed by the selected pixel value is smaller than the threshold, the use amounts of respective color materials of the first color material group, and those of respective color materials of a second color material group are stored in the memory in association with the selected pixel value.