Abstract: A natural language processing methodology to automatically transform push advertising into pull advertising. Text found in forum, blog, and social media postings throughout the Internet is grammatically analyzed to identify potential customers who have expressed a clear problem. Only parsing rules with the least likely elements present are evaluated. In response, personalized replies are produced that contain pertinent and useful information about a potential product or service. Those replies appear to come from other Internet users, thus converting expressed needs of user/prospects into discussions with sales technicians.