Abstract: A method and apparatus for notifying a user of an appointment. In one embodiment, an appointment time and an appointment location is received for the appointment. A current location of a wireless device is determined. A travel time is estimated for the user to travel from the current location of the wireless device to the appointment location. A lead time is determined for the user to prepare prior to travel from the current location to the appointment location. The estimated travel time, the determined lead time and the appointment time is used to determine a projected start time. The user of the wireless device is notified of the appointment if a current time reaches the alarm time.