Abstract: A grille insert is provided for attaching in superimposed relationship over a vehicle grille. The grille insert includes a grille blank in the form of a sheet member having an outer perimeter. A plurality of decorative openings extend through the grille blank and a first flat surface and a second flat surface are provided on the grille blank. A first label is attached to the first flat surface and has a first logo and printed thereon and a second label is attached to the second flat surface and has a second logo imprinted thereon.