Abstract: A water-based, flash-curable ink jet ink that is capable of adhering to plastic substrates such as flexible polyvinyl chloride, the ink comprising: a) at least one water-dispersible or water-soluble acrylate polymerizable material; b) at least one polymerizable material that is capable of softening the substrate in part or in fill and is resistant to hydrolysis; c) at least one colorant such as a pigment, a dye, or both a pigment and a dye; and d) at least one UV photoinitiator.