Abstract: A transparent panel assembly consists of an upper and lower plate defining a space therebetween. It is secured to the cart and extends across the space between the transverse push rod and the upper transverse rod or bar of the rear side of the cart body. Printed advertisements or notices etc. may be detachably inserted within the space or spaces between the upper and lower panels, visible to the shopper pushing the cart. Clamps extend around the push bar and are secured to the adjacent edge of the panel holding this edge adjacent the underside of the push bar and further clamps extend around the other transverse rod and engage the underside of the other edge of the panel which rests upon the upper transverse rod for support. The sheet or sheets of display material carrying the advertisements or notices, extend slightly from the panel under the push bar where it is shielded yet permitting easy access for removal and replacement purposes.