Abstract: A thermal hand-held printer applicator is disclosed preferably having a roller for gripping the work, a governor for limiting the speed of the roller and thereby the speed of motion of the printer applicator over the work, a tachometer for measuring the roller speed, a print head for printing an image on one of a thermally sensitive web of self adhesive labels, drive means for advancing the web and ejecting one label onto the work, and smoothing means for applying the label to the work.