Abstract: Apparatus and methods for providing electronic coupons are provided. The apparatus and methods include a system that uses a plurality of coupon processors to pull coupon data from an electronic coupon platform upon the expiration of a predetermined time period. The apparatus and methods additionally include a system that uses an electronic coupon platform to pushes data to a plurality of coupon processors upon the expiration of a predetermined time period. The apparatus and methods also include a system that redeems electronic coupons by initiating a deposit of an amount of funds in a customer bank account at predetermined time intervals. The apparatus and methods further include an electronic coupon platform that sends an electronic notification to a plurality of coupon processors upon the receipt of data from a first coupon processor which relates to the receipt of customer payment card and/or loyalty card information.

Abstract: Providing targeted advertising on food/beverage preparation or dispensing machines may include electronically presenting selected targeted media on or in proximity to a food/beverage preparation or dispensing machine. This may involve automatically activating consumable item preparation or dispensing mechanisms of the food/beverage preparation or dispensing machine, or activating an item selection menu, in conjunction with electronically presenting the selected media. The targeted advertising may be based on receiving user input such as information identifying a particular user or consumer or menu selections and then selecting the selected media based on the received user input. User interface elements may also be provided enabling a user to request additional information regarding selected targeted media be electronically sent to them or an order be placed for a related product. Compensation to a user or another entity may be activated each time the selected media is played.

Abstract: Technologies are generally described for managing display of data on a display. In some examples, the display includes a display area. In some examples, a method for managing display of data on the display includes receiving a first request from a first user, to display first data in the display area. In some examples, the method includes determining a first price for the first user, to display the first data in a first display sub-area in the display area and allocating in a memory the first data to the first display sub-area. In some examples, the method includes receiving a second request from a second user, to display second data in the display area. In some examples, the method includes determining a second price for the second user, to display the second data in a second display sub-area in the display area and allocating in the memory the second data to the second display sub-area.

Abstract: A method of evaluating advertising is disclosed based on analysis of user behavior in a market focused directory. Users actions are logged over a given time period. Implicit measures are derived from the log files and read into one or more databases. The implicit measures are aggregated across a plurality of user sessions and a report of the user behavior with respect to a single URL or a comparison between URLs is created.

Abstract: Techniques are described herein for combining segments of users into super-segments. The interests of the segments in online ad campaigns in which they participate are compared to determine subsets of the segments whose interests are correlated to an extent that exceeds a designated threshold. The segments in each subset are combined to provide a respective super-segment. Each online ad campaign corresponds to a specified category, such as telecommunications, auto, finance, retail, entertainment, travel, etc. For each super-segment, the cumulative interest of the segments therein for each category are determined. The cumulative interests for each super-segment are used to determine which super-segment(s) are to be targeted for receiving a specified online advertisement.

Abstract: Techniques are described herein for using an impression-trend technique to provide a display advertising supply forecast. A display advertising supply forecast is an estimate of a number of impressions, which are to occur in a future time period, that have specified attribute values. For example, the specified attribute values may be descriptive of impressions with respect to which an advertiser wishes to place ads. An impression-trend technique is a forecasting technique that uses trends regarding past impressions to forecast a number of future impressions that have specified attribute values. The past impressions include attribute values that are related to the specified attribute values.

Abstract: Methods and systems are described for processing and display content. Web page data for a first web page is received from a remote system, wherein the web page is to be displayed on a terminal associated with a user. An automatic identification is performed of a first content in the first web page data. A user-defined profile is accessed. A second content is automatically selected based at least in part on the user profile. The first content is replaced with the second content so that if the first web page is displayed on the terminal associated with the user, the second content is displayed and the first content is not displayed.

Abstract: Techniques for recommending music and advertising to enhance a user's experience while photo browsing are described. In some instances, songs and ads are ranked for relevance to at least one photo from a photo album. The songs, ads and photo(s) from the photo album are then mapped to a style and mood ontology to obtain vector-based representations. The vector-based representations can include real valued terms, each term associated with a human condition defined by the ontology. A re-ranking process generates a relevancy term for each song and each ad indicating relevancy to the photo album. The relevancy terms can be calculated by summing weighted terms from the ranking and the mapping. Recommended music and ads may then be provided to a user, as the user browses a series of photos obtained from the photo album. The ads may be seamlessly embedded into the music in a nonintrusive manner.

Abstract: Methods and systems for identifying and presenting information are described. Search results are received from a search engine. An entity associated with a networked site is selected using a selection criterion. A determination is made as to whether the listing includes a link to the networked site or includes the link to the networked site at a list position that fails to satisfy a first criterion. After determining that the link to the site associated with the entity is not included in the search result listing, or that the link to the site associated with the entity is not at a position in the search result listing that satisfies the first criterion, the search listing is modified by causing the link to the site associated with the entity to appear in a first position in the search listing. The modified search listing is displayed on a user terminal.

Abstract: Computer program products, devices, and methods for generating in-text embedded advertising are described. Embedded advertising is “hidden” or embedded into a message by matching an advertisement to the message and identifying a place in the message to insert the advertisement. For textual messages, statistical analysis of individual sentences is performed to determine where it would be most natural to insert an advertisement. Statistical rules of grammar derived from a language model may be used choose a natural and grammatical place in the sentence for inserting the advertisement. Insertion of the advertisement creates a modified sentence without degrading a meaning of the original sentence, yet also includes the advertisement as a part of a new sentence.