Patents Examined by Colleen Hoar
  • Patent number: 10762530
    Abstract: Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.
    Type: Grant
    Filed: May 20, 2020
    Date of Patent: September 1, 2020
    Assignee: BoardActive Corporation
    Inventor: Douglas L. Pittman
  • Patent number: 10762528
    Abstract: Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: specifying an advertising asset; receiving media content to be associated with the advertising asset; specifying at least one condition for transmitting the media content, wherein specifying the at least one condition comprises specifying at least one of the following: a first condition associated with at least one element of profile data corresponding with a device configured to receive the media content, a second condition associated with at least one action performed by the device, and a third condition associated with a device location; receiving a content captured by the device; detecting the advertising asset with the captured content; determining whether the at least one condition for transmitting the media content has been met; and transmitting the media content.
    Type: Grant
    Filed: May 18, 2020
    Date of Patent: September 1, 2020
    Assignee: BoardActive Corporation
    Inventor: Douglas L. Pittman
  • Patent number: 10762529
    Abstract: Embodiments of the present disclosure provide methods, systems, and computer-readable media for: registering mobile asset; registering content associated with the mobile asset; tracking a location of the mobile asset, the mobile asset being associated with the content to be transmitted to at least one device in proximity to the mobile asset as the mobile asset propagates through the space; receiving a specification of at least one rule for transmitting the content, the at least one rule comprises at least one of the following: at least one element of profile data corresponding to the at least one device, and at least one action; receiving an indication that the at least one device is in proximity to the location of the mobile asset; determining whether the at least one rule is met; and transmitting the content associated with the mobile asset to the at least one device.
    Type: Grant
    Filed: May 20, 2020
    Date of Patent: September 1, 2020
    Assignee: BoardActive Corporation
    Inventor: Douglas L. Pittman
  • Patent number: 10762527
    Abstract: Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: specifying an advertising asset; receiving media content to be associated with the advertising asset; specifying at least one condition for transmitting the media content, wherein specifying the at least one condition comprises specifying at least one of the following: a first condition associated with at least one element of profile data corresponding with a device configured to receive the media content, a second condition associated with at least one action performed by the device, and a third condition associated with a device location; receiving a content captured by the device; detecting the advertising asset with the captured content; determining whether the at least one condition for transmitting the media content has been met; and transmitting the media content.
    Type: Grant
    Filed: May 18, 2020
    Date of Patent: September 1, 2020
    Assignee: BoardActive Corporation
    Inventor: Douglas L. Pittman
  • Patent number: 10762526
    Abstract: Embodiments of the present disclosure may provide methods, systems, and computer-readable media configured to perform at least the following functions: specifying an advertising asset; receiving media content to be associated with the advertising asset; specifying at least one condition for transmitting the media content, wherein specifying the at least one condition comprises specifying at least one of the following: a first condition associated with at least one element of profile data corresponding with a device configured to receive the media content, a second condition associated with at least one action performed by the device, and a third condition associated with a device location; receiving a content captured by the device; detecting the advertising asset with the captured content; determining whether the at least one condition for transmitting the media content has been met; and transmitting the media content.
    Type: Grant
    Filed: May 18, 2020
    Date of Patent: September 1, 2020
    Assignee: BoardActive Corporation
    Inventor: Douglas L. Pittman
  • Patent number: 10748180
    Abstract: A method, system, and computer program product for managing relationships based on device logins. The method comprises detecting a login pattern for a first user account and a second user account from a user device and identifying a relationship between the first user account and the second user account based on the login pattern.
    Type: Grant
    Filed: February 2, 2017
    Date of Patent: August 18, 2020
    Assignee: International Business Machines Corporation
    Inventors: Lisa Seacat DeLuca, Jeremy A. Greenberger
  • Patent number: 10733633
    Abstract: Techniques for monitoring an online video advertisement system include receiving a request for insertion of an online video advertisement, determining, selectively based on presence of a debug suffix, whether the request includes a debug request, performing a bidding auction to select a winning bid, and sending debug information, in response to the request, upon determination that the request includes the debug request. The debug data includes bid data received during the bidding auction. In one advantageous aspect, the use of hypertext transfer protocol headers to communicate debug information allows for activation and deactivation of the debugging operation transparently, e.g., without changing the underlying application layer workflow.
    Type: Grant
    Filed: July 21, 2014
    Date of Patent: August 4, 2020
    Assignee: Oath Inc.
    Inventors: Jason Endo, Daniel Hsiung, Aaron Stone, Amanda Roever, Evan Kuhn
  • Patent number: 10713692
    Abstract: Systems, devices, and methods are disclosed for predicting a dynamic floor price for increasing cleared revenue cleared after a winning bid is determined in an online bid auction. The dynamic floor price is predicted from a cascading classifier strategy implemented through a series of cascading machine learning based classifier models that have been trained.
    Type: Grant
    Filed: October 13, 2017
    Date of Patent: July 14, 2020
    Assignee: Oath Inc.
    Inventors: Zhihui Xie, Kuang-chih Lee, Junwei Pan
  • Patent number: 10706462
    Abstract: A coupon processing system may include a remote user device and a coupon processing server. The coupon processing server is configured to receive a user bid request from the remote user device and collect digital coupon offers from coupon providers based upon the user bid request. The coupon processing server is configured to select at least one digital coupon offer and communicate the at least one digital coupon offer to the remote user device.
    Type: Grant
    Filed: September 22, 2017
    Date of Patent: July 7, 2020
    Assignee: INMAR CLEARING, INC.
    Inventors: Jess D. Walker, Bryan Bartow, David E. Johnson, Chris Rebstock
  • Patent number: 10687995
    Abstract: A dispenser for absorbent sheet products includes a transparent cover that permits opening the dispenser body so as to load folded absorbent sheet products therein. The dispenser also includes a lower opening such that absorbent sheet products can be withdrawn therefrom, either one-by-one and/or in groups, while the transparent cover is in a closed position. The transparent cover has a plurality of tabs or rails located on an interior surface thereof. The tabs or rails are adapted to receive and retain an inserted sheet of printed material pressed against the inner surface of the transparent cover. The dispenser and/or the absorbent sheet products are able to be customizable for marketing purposes.
    Type: Grant
    Filed: September 13, 2004
    Date of Patent: June 23, 2020
    Assignee: ESSITY HYGIENE AND HEALTH AKTIEBOLAG
    Inventors: Robert C. Hochtritt, Andrew Conger
  • Patent number: 10692108
    Abstract: The present disclosure may provide a stand-alone application, API, or SDK, configured to, for example, but not be limited to: i) register digital assets, physical assets, virtual assets, brand assets, media assets, and mobile assets associated with a platform user; ii) associate content to be delivered in response to an activation of those assets, including interactivity criteria, if applicable; iii) specify triggers for delivering the content and target consumer profiles for receiving the content; and iv) transmit content for engaging the consumer at the right time and/or place, with the targeted profile, and v) track user engagement and provide analytics on consumer engagement.
    Type: Grant
    Filed: March 18, 2020
    Date of Patent: June 23, 2020
    Assignee: BoardActive Corporation
    Inventor: Douglas L. Pittman
  • Patent number: 10685375
    Abstract: Techniques and systems are described for analyzing components of digital marketing content as part of a digital marketing campaign. A computing device of an analytics system receives user interaction data that describes an effect of user interaction with a plurality of items of digital marketing content on achieving an action. The analytics system identifies which of a plurality of components are included in respective items of digital marketing content. The analytics system then generates outcome data describing a likely effect of the plurality of components on achieving the action based on association with respective items of digital marketing content. Additionally, the analytics system generates a recommendation to configure a subsequent item of digital marketing content based on the outcome data. The recommendation is based on the likely effect of the different ones of the plurality of components, to generate more effective digital marketing content items for digital marketing campaigns.
    Type: Grant
    Filed: October 12, 2017
    Date of Patent: June 16, 2020
    Assignee: Adobe Inc.
    Inventors: Oliver Isaac Goldman, Thomas William Randall Jacobs, Kent Andrew Edmonds, Kevin Gary Smith, Pradeep Saikalyanachakravarthi Javangula, Ashley Manning Still
  • Patent number: 10685380
    Abstract: The present disclosure provides methods, systems, and computer-readable media for performing at least the following: receiving a specification of a geolocation; receiving content to be associated with the geolocation; associating the geolocation with the content; defining a delivery condition for delivering the content, the delivery condition comprising a course of travel of a mobile computing device; receiving a first indication associated with a first location of a mobile computing device; determining that the first location is within a radius of the geolocation; receiving a second indication associated with a second location of the mobile computing device; determining the course of travel of the mobile computing device based on a comparison of the first location to the second location; and transmitting, when the delivery condition is met, the content associated with the geolocation.
    Type: Grant
    Filed: March 19, 2020
    Date of Patent: June 16, 2020
    Assignee: BoardActive Corporation
    Inventor: Douglas L. Pittman
  • Patent number: 10672027
    Abstract: In one embodiment, a system for predicting imputed revenue of inquiries includes: one or more computing devices comprising computer hardware and configured to: obtain data relating to a plurality of inquiries. Each of the plurality of inquiries is (a) indicative of a request for information about one or more programs providing a service, and (b) received from a particular channel of a plurality of online channels for presenting the one or more programs. The plurality of inquiries are represented using one or more data structures in one or more data sources. The computing devices are further configured to determine a model for predicting enrollment rates of the plurality of inquiries based at least in part on historical enrollment data of at least one program of the one or more programs, the model specifying a predicted enrollment rate value for one or more characteristics associated with the plurality of inquiries.
    Type: Grant
    Filed: March 9, 2016
    Date of Patent: June 2, 2020
    Assignee: CPL ASSETS, LLC
    Inventors: Steven Ostrover, Jonathan Frederick Ripper
  • Patent number: 10650399
    Abstract: A method of shopping within an electronic commerce environment includes enabling a first user of a plurality of users to add one or more items to a virtual shopping cart of the first user that is maintained by a server computer system, generating, by the server computer system, statistical data related to the one or more items, and providing the statistical data to the first user in a web page that is generated by the server computer system. The statistical data includes a total quantity of at least one of the one or more items that are contained in the virtual shopping carts of all of the plurality of users.
    Type: Grant
    Filed: January 28, 2011
    Date of Patent: May 12, 2020
    Assignee: Etsy, Inc.
    Inventor: Robert Kalin
  • Patent number: 10643250
    Abstract: The disclosure provides technology for managing the placement of advertisements. An ad insertion platform contains one or more lists that allow the ad insertion platform to filter advertisement placements and manage placing advertisement opportunities to the appropriate buyers. The disclosure also provides a database and monitoring software to allow faster querying and management of data for the real time bidding system.
    Type: Grant
    Filed: August 28, 2014
    Date of Patent: May 5, 2020
    Assignee: Oath Inc.
    Inventors: Martin Brown, Thomas Schmidt, Giao Huu Phan, Amanda Roever, Pravin Savkar, Karim Seada
  • Patent number: 10643218
    Abstract: Technologies are described herein for persisting advertisement data on a computing device and tracking consumer access to the advertisement data. A web-based advertisement viewed by a consumer on a consumer computing device contains a hyperlink or clickable control allowing the consumer to request advertisement data regarding a product or service offered in the ad. If the consumer clicks the hyperlink or control, a data object containing the advertisement data is delivered to the consumer computing device for storage on the device as a contact. Access to the contact containing the advertisement data by the consumer computing device may be tracked as well as access to a landing page referenced in the stored contact.
    Type: Grant
    Filed: November 13, 2009
    Date of Patent: May 5, 2020
    Inventors: David Erdmann, Andrew S. Craft
  • Patent number: 10643253
    Abstract: Techniques are provided for playback and event reporting of video advertisements on a user device. Two different event reporting protocols are simultaneously supported to enable application-based playback of video advertisements while collecting event information associated with the video playback. In some configurations, initialization of the event reporting protocols is serialized to avoid conflict conditions during the video playback.
    Type: Grant
    Filed: October 23, 2014
    Date of Patent: May 5, 2020
    Assignee: Oath Inc.
    Inventors: Amanda Roever, Richard William Collins, Daniel Lachman Roosevelt
  • Patent number: 10628856
    Abstract: A system for providing multimedia content. The system includes means for transmitting targeted multimedia content to customers via a telecommunications network; and automatically receiving and outputting the content on a mobile platform. In the illustrative embodiment, the system includes means for encoding, compressing and storing content on a server. An applet is transmitted from the server to each mobile platform. When executed at the mobile platform, the applet deciphers the content and retrieves a schedule with a playback time. The content is then played out without interrupting the user. The applet may include credit code which adds time to a SIM card on the mobile platform giving a user credit time to use the device for one or more functions (communication, games, etc.) at no additional charge. The applet may also include a bar code which when displayed to a third party vendor, allows the user to receive a discount on purchases of goods or services related to the ad.
    Type: Grant
    Filed: October 24, 2018
    Date of Patent: April 21, 2020
    Inventor: Robert B. Hubbard
  • Patent number: 10621620
    Abstract: The present disclosure may provide a stand-alone application, API, or SDK, configured to, for example, but not be limited to: i) register digital assets, physical assets, virtual assets, brand assets, media assets, and mobile assets associated a platform Admin (e.g., an AppAddress™), ii) associate content to be delivered in response to an activation of those assets (e.g., an AdDrop™), including interactivity criteria, if applicable, iii) specify triggers for delivering the AdDrop™ (e.g., space/time/event) and target consumer profiles for receiving the AdDrop™ (e.g., Gender/Demographic/Propensity/Interest/Behavior/Etc.), iv) transmit interactive AdDrop™ for engaging the consumer at the right time/place, with the targeted profile, and v) track user engagement and provide analytics on consumer engagement.
    Type: Grant
    Filed: April 10, 2018
    Date of Patent: April 14, 2020
    Assignee: BoardActive Corporation
    Inventor: Douglas L. Pittman