Abstract: Method and system for decorating a round, oval or irregularly-shaped, open-ended article with a heat-transfer, wrap-around label supported on a carrier web. The system comprises a turret for positioning the open-ended article at a transfer location. The turret comprises a continuously rotating mandrel and a motor, the motor being coupled to the mandrel for continuously driving the rotation of the mandrel. The rotating mandrel is appropriately sized and shaped to be inserted into the open-ended article through the open end thereof and to follow the circumferential contour of the interior surface of the open-ended article when the open-ended article engages and rolls about the rotating mandrel. The system also includes a feed mechanism for positioning the label on the carrier web at the transfer location, the surface speed of the web matching that of the rotating mandrel.